Be social online, for heaven’s sake, engage with others!
It’s called “social” media for a reason. Get out there and mix it up a little!
We preach this gospel of content marketing all the time at Relevanza.
Tell your story, have something of value to say, inform (and, sure, toot your own horn when it’s warranted and authentic). But, mostly, tell your story. Everyone has a story to tell. What’s yours?
As the online universe expands – as it is so very rapidly – we have to also remember that content alone doesn’t get us where we need to be.
We must follow up content with context and, most important, engagement. This is digital marketing, after all. One can’t be social without engaging others in the dialogue.
We often explain social media to clients and friends who are confused, if not completely overwhelmed, by using the metaphor of the front porch. We’ve all had those glorious experiences of sitting around on the front porch, talking with friends and family, discussing everything and nothing at all.
Social media really is, for the most part, just like those treasured conversations on the front porch. Except with social media the front porch can be the entire world!
And just like those conversations need context, sometimes, so does your social media content. In this rapidly growing world – just for a quick example – your online content needs to be able to travel well between the various platforms and, even, devices. What looks and reads well on a desktop or laptop computer must also look and read well on a mobile device, a phone or a tablet.
We call this, “data persistence,” or, “content persistence.” You want your content to travel well, hang around a bit, appear to jump fluidly from one social platform to another; be as relevant and understandable as possible from one platform or device as to the next; maybe even to when and where your community might see you, read you, hear from you.
Finally, engagement is also key. Don’t just broadcast your message. Be ready to listen and talk back to those who reach out to you.
Over 180 million Americans are engaged in social media at one level or another. Most of those joining the 1.5 billion worldwide on the king-daddy of social networks, Facebook. There is a lot of conversation in which to be engaged online, through the social channels. But like any good conversation, one must be actively participating in it.
Tell your story. Make sure your story travels well. Reach back when someone reaches out to you.
Need help with all that? Sure you do. Reach out to us. We’ll reach back. We can chat.