Oh Facebook, what are we going to do with you?
Oh Facebook, what are we going to do with you?

Facebook: can’t live with it? Can’t live without it? The world’s largest social network simply can’t be ignored. But, let’s face it: businesses, organizations & marketeers who once relied on Facebook for increased online visibility are finding it ain’t so no mo’. As predicted since December, Facebook has intentionally reduced the organic reach of pages […]

Social media, news sites: all the news that’s fit to happen upon
Social media, news sites: all the news that’s fit to happen upon

The good news is social media users are finding news – informing themselves – on the social media channels, some of them. The bad news is they just happen upon important, informative news items. They don’t go searching for it. And the majority of the “news” they find is about entertainment, which as we all […]

Internet of Things: 40 billion devices connected by 2020
Internet of Things: 40 billion devices connected by 2020

Oh sure, you think of that little strap on your wrist only as a way to keep track of your daily steps, measure your workouts. But that little strap, my friends, is only the beginning of the Internet of Things – a connected world in which billions and billions of devices used routinely every day […]

Not your grandfather’s online ecosystem
Not your grandfather’s online ecosystem

“Uh-oh, that’s a very nice website,” bemoaned a friend and client about a competitor’s website. But it wasn’t a nice website, not at all. Oh sure, it was clean and simple, some nice photos; perhaps even attractive at first glance. But what little content it had – some short bursts of copy and the photos […]

Pinterest joins the social advertising age
Pinterest joins the social advertising age

Pinterest will soon join the ranks of most other social networks by selling advertising space on its wildly popular platform. Pinterest suggested back in September it would offer what it calls promoted pins and, according to the Wall Street Journal, will start rolling those out in the second quarter of this year. Let’s see, that […]

Klout – Take Two In Search of Relevance #newklout
Klout – Take Two In Search of Relevance #newklout

Klout, the early influence measuring site, has always caused controversy. It does have a relevancy problem but may┬áhave found a new purpose helping users share more relevant information about topics of interest while also allowing users to discover news around those topics. The new interface allows users to select a few topics and then it […]

Twitter: where, oh where, is the @ symbol @?
Twitter: where, oh where, is the @ symbol @?

Please forgive the grammatical sin of ending the headline with a symbol preposition but, you see, it is necessary to highlight what may be an experiment by Twitter: remove the @. (Oops, did it again.) It is being reported – mostly by The Next Web – Twitter is experimenting with removing the symbol in replies […]

Metrics to measure your social media effectiveness? ROI?
Metrics to measure your social media effectiveness? ROI?

Hang around marketeers and social media gurus long enough about one is bound to hear mentioned the acronym, ROI. The initials stand for, “return on investment,” which is jargon for, “is my money being put to good use?” One can’t throw a metaphorical rock around the social spaces without hitting the best, absolute, guaranteed, unquestionable, […]

Google slaps your wrist with Now for wearable tech
Google slaps your wrist with Now for wearable tech

The frenetic world of wearable tech – huge today and even bigger tomorrow – just got armed with Android Wear for a wide variety of devices starting with watches. Google announced March 18 it is climbing on board the wearable tech industry with both hands by rolling out a massive infusion of Android for wearables […]

Government spies cruising Pinterest? Well, not much.
Government spies cruising Pinterest? Well, not much.

It seems government agencies may have a bit of a passing interest in what pumps you like to wear with that favorite little black dress – but only passing. Pinterest released late last week its first transparency report – following the lead of other major social media channels to report on government requests for data. […]