Twitter wastes no time launching Periscope
Twitter wastes no time launching Periscope

It took fewer than two weeks for Twitter to clamp down on live-stream video app Meerkat and launch it’s own live-stream video app, Periscope. If for some reason you haven’t heard, live-stream video with running commentary of viewers is the hottest new playtoy in the social media sandbox and the iOS app, Meerkat, with its […]

Lawsuits filed to challenge Net Neutrality
Lawsuits filed to challenge Net Neutrality

The first lawsuits challenging an open, free-flowing Internet in the U.S. – what’s known as Net Neutrality – were filed earlier this week. The lawsuits were inevitable, of course, because the major Internet providers (ISPs) in the U.S. – the giants like Verizon, Comcast, AT&T and others – want to control the Internet’s flow and […]

Mobile is the new normal – your website
Mobile is the new normal – your website

If your website – and overall online strategy – isn’t now ready for mobile devices you are being left behind. That’s just a simple fact and online marketeers who adapt to the new normal get ahead, sure, but you’re really adapting to the new normal: a world in which most information is shared on, through […]

Facebook Messenger as money-maker, too.
Facebook Messenger as money-maker, too.

So, do you like your Facebook Messenger app and its ability to let you communicate one-on-one with friends or within groups of friends? Yea, it appears Facebook Messenger is about to get really commercial – just like Facebook. According to plenty of press reports, Facebook will announce at its F8 Conference for developers – set […]

Tweets as wall art!
Tweets as wall art!

Was thinking just the other day, “wish I could have posters of my tweets as wall art.” (Oh, come on, you know you were thinking that, too.) Well, we’re not making this up. A company in Stockholm calling itself OneHundredForty (get it?), launched a Kickstarter campaign to raise additional money for its startup which will […]

YouTube leads the pack in visitors
YouTube leads the pack in visitors

When it comes to random eyeballs on a social channel, YouTube leads the pack. At least that’s one of the findings of Global Web Index study of engagement on the social media networks. What the study found, precisely, is that 82 percent of the eyeballs on YouTube are just visiting. Twenty-four percent (24%) are active […]

March Madness – Mobile Mayhem
March Madness – Mobile Mayhem

March Madness, the U.S. (and international) feeding frenzy of college hoops, is a slam dunk for mobile marketeers. At least, according to Google, which says 60 percent of all online searches for subjects related to college basketball in January came from mobile devices. That percentage is up from 40 percent during the 2014 tournament. “Before, […]

Herd mentality in Heard social network? Not.
Herd mentality in Heard social network? Not.

The new Heard social network says it’s different. Yep, we know. We’ve all heard that before (Ello, Tsu & others most recently) but the new Heard social network says it means it and it may be standing out from the crowd a bit at SXSW 2015. “Heard does not require friends or followers to give […]

Content Marketing – where are we in 2015?
Content Marketing – where are we in 2015?

We talk a lot at Relevanza about content marketing. That’s because, well, that’s what we do – at least most of the time. But we also have to admit we get some quizzical looks sometimes from clients and friends. Sure, they know marketing but are thrown back sometimes by the phrase, “content marketing.” Here’s a […]

Live-Stream Video Meerkat app in Twitter jail
Live-Stream Video Meerkat app in Twitter jail

The live-stream video Meerkat app had just become of the toast of SXSW when Twitter clamped down over the weekend and spoiled its party. Meerkat, the (for now) iOS app, which created a huge online explosion when it debuted less than a month ago, streams live video (which then disappears like Snapchat messages) and was […]