Does it feel like your digital strategy is out of control?
Does it feel like your digital strategy is out of control?

Does it feel like your digital strategy is out of control? Are you confused amid a jungle of posting and cross-posting and this platform and that platform and…oh dear Lord…which way do I turn next? Relax. You’re not alone. Plenty of folks feel that way from time to time…even the pros and wizards. Here’s a […]

Marketers love Facebook, not sure it works
Marketers love Facebook, not sure it works

Over half of recently surveyed marketers say Facebook is the most important social network while just under half say they’re are not sure it’s an effective tool. At least those are among the top findings of a survey of over 3,700 marketers published May 26 by Social Media Examiner. Marketers responding to the survey also […]

Received your Instagram Highlights email yet?
Received your Instagram Highlights email yet?

Have you received your Instagram Highlights email yet? No? It’s coming soon, according to various published reports which originated at TechCrunch. Instagram – everyone’s favorite photo sharing app and network – has already started emailing users with a summary of highlights you might have missed when not actually gazing at the app (or seeing the […]

Reach out to customers with social media
Reach out to customers with social media

Yes, you can reach out to customers with social media. And you can engage them, resolve any problems they may encounter, thank them for stopping by – start or continue a relationship. It’s called social media for a reason. Check out the graph with art below. Prepared by SalesForce, a CRM (and other services) firm, […]

Google Ads zone in with local, mobile
Google Ads zone in with local, mobile

With a new initiative announced May 21, Google ads zone in with local, mobile features for consumers who search for businesses “near me.” The new Google offering may not be precisely SoLoMo (social-local-mobile) but it certainly is AdLoMo (advertising-local-mobile). And if you aren’t incorporating some paid (that’s right, social mavens, paid advertising in your overall […]

Americans care about online privacy
Americans care about online privacy

Americans care about online privacy. They worry about it, according to recent surveys conducted by the Pew Research Center. A great majority of Americans (93 percent) say it’s important while 74 percent say it’s “very important” and 19 percent say it’s “somewhat important.” But at the same time, the Pew surveys suggest Americans may have […]

Tech giants redouble support for online privacy
Tech giants redouble support for online privacy

As the tech giants redouble support for online privacy, official Washington intensely debates the future of government online surveillance and safety on the Internet hangs in the balance. Some of the world’s largest tech firms – all of which happen to be American – redoubled their opposition to allowing government agencies, police and spy agencies […]

Twitter will now show up in Google Search
Twitter will now show up in Google Search

Twitter will now show up in Google Search and that, boys and girls, is a very big deal. Both Twitter and Google announced the new deal May 19, following up the announcement earlier this year that Google Search will begin indexing tweets in its search results. The union brings more relevant, real-time posts to both […]

Attention spans are decreasing…wha? Squirrel!
Attention spans are decreasing…wha? Squirrel!

Attention spans are decreasing due to our tech gadgets, digital life and the…wha? Oh, look over there! Well…if you’re still with me…a new research report from Microsoft says our attention spans are decreasing. They are now one second shorter than the attention span of a goldfish, according to the Microsoft study (which doesn’t actually explain […]

Belgians don’t waffle on Facebook privacy risks
Belgians don’t waffle on Facebook privacy risks

The Belgian government isn’t waffling on this one: Facebook privacy risks are so great individual users should protect themselves. Specifically, the Belgian Commission for the Protection of Privacy issued an update report May 16 amplifying previous research which suggested Facebook is guilty of tracking without consent the online journeys and activities of Facebook users – and, […]