We know social media is moving – and rapidly – to the mobile web via smartphones.
Because we know two-thirds of all adults are connected to social media and we know the great majority of people now use smartphones (64 percent for the crowd between 24 and 34 years old), it only stands to reason the next emerging battle for attention and dollars from us humble users will be between Google and Apple: Android vs. iPhone.
And, of course, it all comes down to this: which device, which operating system, is preferred by the cool kids?
In the interest of full disclosure, we must admit that around the Relevanza office – where we're ALL cool kids – we are dedicated Androidophiles. Even so, Relevanza co-founder Birgit Pauli-Haack, is going off the rez to give the iPad a try as a tablet platform. We'll surely report on her, um, experiment with the, um, dark side.
The battle between Google and Apple will be ratched up this week as Apple announced Monday it is kicking Google Maps off its iPhone and replacing it with it's own map app. (This after Google announced last week its maps are going 3-D.)