Do you really want an out-of-the-box CMS?
Do you really want an out-of-the-box CMS?

An effective online effort is difficult at best and it’s understandable why some beginners turn to pre-packaged, out-of-the-box CMS – or content management systems. Our July 2 post began examining the various content management systems available to content-producing – or publishing – websites. (And, frankly, all websites should be publishing websites.) The content management system […]

Content Management Systems: an essential tool for online success
Content Management Systems: an essential tool for online success

Over that last eight years, I have worked with quite a few content management systems, or CMSs. Some of them only for niche markets or focused applications. Others are intended for much broader audiences and the mainstream. None of the CMS I have used have been as productive or dominant as WordPress. W3tech has a […]

Search Engine Optimization (SEO) for Writers
Search Engine Optimization (SEO) for Writers

You want your blog to flag down search engine web crawlers as they zoom around the Internet? Good writing techniques and habits – building to good content – will attract that attention like a magnet. Even if you hand your content over to a professional content producer knowing these tips, incorporating these habits will save […]

AirBnB and its Place in the Travel Industry – Disruptor? Hardly.
AirBnB and its Place in the Travel Industry – Disruptor?  Hardly.

New technology often changes the way in which people do business. Sometimes it doesn’t. AirBnB has been getting quite a lot of press, lately. But it may ultimately fall a bit short of changing the hospitality and tourism business. It does, indeed, reach into the private accommodations market, a market not reached by other travel […]

Klout – Take Two In Search of Relevance #newklout
Klout – Take Two In Search of Relevance #newklout

Klout, the early influence measuring site, has always caused controversy. It does have a relevancy problem but may have found a new purpose helping users share more relevant information about topics of interest while also allowing users to discover news around those topics. The new interface allows users to select a few topics and then it […]

Reach for the stars; or how to plan live-tweeting your next event
Reach for the stars; or how to plan live-tweeting your next event

Sunday was another milestone in the history of the social webs. A photo posted on Twitter broke the record for retweets when Ellen Degeneres, otherwise just another Oscar host, organized a star-populated photo from the audience floor and posted it on Twitter. She said at the time she wanted to break the record, to be […]

New York Times buries the lede on GooglePlus
New York Times buries the lede on GooglePlus

If any doubt existed before, it’s been erased: Google+ is mainstream. How do I know? The Old Gray Lady herself, the grande dame of all newspapers, The New York Times, came from the Olympus of News and actually dedicated space in the paper – frontpage, no less – to report Valentine’s Day on Google+. And […]

Rebranding government agencies requires precision, tenacity.
Rebranding government agencies requires precision, tenacity.

Rebranding any company or entity is a difficult task on any level but rebranding a government agency requires precise attention to detail and tight coordination behind the scenes. Florida’s job and unemployment agency – now called CareerSourceFlorida – started its rebranding in January to the current name from the former Workforce Development Board, known in […]

Updates all around: WordPress 3.8, Jetpack 2.7, Instagram Direct, Google Keep
Updates all around: WordPress 3.8, Jetpack 2.7, Instagram Direct, Google Keep

This was originally posted on NFN4Good blog, which is the online presence of the Naples (Florida) Free Net's effort to help nonprofit organizations enhance their effectiveness on the Internet of today and beyond.  WordPress 3.8 "Parker" released The new WordPress version champions a modern new design – a fresh look to the entire administration dashboard.  […]