Relevanza, Inc.

Content Management Systems: an essential tool for online success

Over that last eight years, I have worked with quite a few content management systems, or CMSs.

Some of them only for niche markets or focused applications. Others are intended for much broader audiences and the mainstream. None of the CMS I have used have been as productive or dominant as WordPress.

W3tech has a daily updated numbers on the 210 content systems used most by the top 10 million websites, as measured by Amazon-owned Alexa popularity rankings.

The most surprising number that jumped at me out of the W3tech data was that 63% of the top 10 million website do not use any of the 100+ content management systems tracked by W3Techs.

The Marketshare of known CMS are covering is 27%, up from 23% in 2011. We also learn from the data that WordPress covers 60.1% of the Market as of today, July 1st, 2014. This market share is up from 51% in January 2010.

And here is the chart of July 1st, 2014:


Looking at the historical usage data, as much as 76.4 percent of 10 million websites used none of the trackable CMS, over three-quarters of all websites, which is not as surprising as it sounds, as many large companies started with custom-developed in-house systems, or use their enterprise business software to push content to the Internet.

By 2014, an additional 13 percent began using tracked CMSs, which also means the market for tracked CMS grew by that 13 percent from 2011 to 2014.

WordPress was able to grab nearly all of that market expansion, as you will see in the next graph, expanding its market share from 13.1% in 2011 to 22.1% in 2014 and leaving Joomla and Drupal in the dust.

Here is also a Trends and Forecast provided by Google regarding the overall interest for CMS brand names:

I dedicated almost six months testing content management systems for the Naples Free-Net over the course of 2009 and 2010 and eventually rolled out an upgraded NFN4Good program, based completely WordPress, which surfaced as the clear winner of my tests.

Over last few years we have seen other content management systems come and go, especially in the “easy to start” systems like Wix, Webbly and Squarespaces. They compete with other Content Management Systems and you see that interest for Wix has taken on Joomla, for new sites.

These all-in-one proprietary services are not without merit.Studies show that 45% of small businesses have no website at all and easy-to-start services allow business owners and start-ups to begin with a small site and easy interface. and with one-click-install offers by hosting companies, or the easy set-up websites are quite on par with proprietary systems and a stiff competition to Wix and Webbly. Over 20% of all new active websites are powered by WordPress.

These market numbers might change now that Google has started rolling out its Domain Registrar business and offers new domain holders a gateway to its “website building providers” and lists among them “Squarespaces, Webbly and Wix”. All proprietary Web site systems available to small businesses already. We looked at their current numbers.

In our next post (set for July 3), we will take a closer look at at the CMS in-a-box systems like Wix, Webbly and Squarespaces.