Content marketing is the core, of course, of any successful online effort.
We’ve certainly come a long way in the decade and a half since the turn of the century when “the Internet” meant that AOL disk. Relevanza was founded five years ago with the core vision of helping others succeed online through content marketing.
We write quite a bit about the content marketing here at our Relevanza blog and we’re serious about helping our clients & friends achieve a full potential when it comes to telling their stories online, engaging their audiences and growing communities, customer bases and supporters.
So here we are at the end of 2014 and we thought we’d use this space today for review and reconsideration, editing, further dissecting and, well, checking to see if our guidance was naught or nice. (Hey, c’mon, Santa’s not that long ago departed for colder climes!)
We compiled some of our most popular posts about content and content marketing into a Storify. Click on any of the links, review at your leisure. Let us know where you think we hit the nail on the head or missed dramatically (or even slightly).
While we continue to believe in the power of organic content marketing we also know the future will also include a healthy portfolio of paid advertising on the social channels and elsewhere as an important part of the mix. We are – and will be – taking our clients to that additional level as we move forward.
Happy New Year! And peace and blessings throughout 2015 (when we’ll still be posting quite a bit about content and content marketing).