We talk a lot at Relevanza about content marketing.
That’s because, well, that’s what we do – at least most of the time. But we also have to admit we get some quizzical looks sometimes from clients and friends. Sure, they know marketing but are thrown back sometimes by the phrase, “content marketing.”
Here’s a little secret: content marketing is really no different from traditional marketing, which has always been about telling one’s story. It’s just that now, with today’s tools, we do that usually from one’s very own website – one’s very own publishing platform. We teach our clients – encourage their creativity- to become the publishers of their own story.
“Tell us why we should buy…visit…support…contribute…attend…your wonderful business or organization.”
According to a survey, the results of which were published by Wyzowl, 72 percent of content marketeers say it is essential to their business.
And 63 percent say it pays for itself.
And, yet, fewer than half say they have a defined content marketing strategy.
And only 6 percent say they use content marketing to increase revenue from existing customers.
So, clearly, if you’re confused you’re not alone. (And thanks, Wyzowl, for letting us borrow your cool graphics and survey results.)
If you’re pondering what to do, how to reach this new world of online interaction and adventure, reach out to us. We can help you get on track.