Facebook appears to be adding an events subscribe tab to pages for businesses, organizations – brands which produce events on a regular basis.
This could be a very big deal. (And, yea, we know. We checked the calendar to make sure this wasn’t some elaborate April Fool’s Day gag.)
Although Facebook itself has yet to confirm this through any official post except for this entry on its developers page, TechCrunch reported (and plenty of other sites repeated) the events subscribe button will allow brands – such as performers, bands, theaters, sports teams or any organization hosting events – to post the date, time & place of upcoming events. The mass of Facebookistan (1.5 billion plus) could, then, subscribe to upcoming events at the pages of favorite performers, brands or organizations and be notified when an event is upcoming or the band has scheduled a performance nearby.
This is a huge turn-around for Facebook which in December 2013 began limiting to practically zero the organic reach of FB pages. (We’ve also noticed since the beginning of 2015 page post reach actually climbing up – drastically, sometimes.) The addition of the events subscribe function could return FB to a functional level of relevance.
You may have also noticed Facebook added back in December a “call to action” button on most pages. Yea, you’ll want to use that, too, if you haven’t already.
It will take a while for the function to fully roll out to all pages. And page owners may need to take some affirmative action to create it. If your page has the events feature (not all do, yet) use the feature to create the notice of an upcoming event on your FB page (link it, of course, back to the event posting on your website).
If you want to find events being posted by organizations, theaters, bands or others you follow or pay attention to, you will need to go to your “events” page, find your band or organization and subscribe to its events feed.
“The move could help bands sell more concert tickets, which is critical in an era where recorded music is hard to monetize and touring is an increasingly important revenue stream for musicians,” TechCrunch speculated. “Local businesses running events or promotions, sports teams, and more could also benefit from the new way to tell people about…get-togethers (or events).”
Um, yea, if the events subscribe feature is as functional as promised – and, frankly, we hope it is – such a simple addition and opportunity for Facebook pages could make quite a significant difference in the way businesses, performers, charities, organizations of all types approach and interact with Facebook.
It seems like such a simple marketing opportunity. What took so long?