Facebook wants to keep you – on Facebook.
And, bless its heart, it’s doing a pretty good job of becoming indispensable to your online life.
Seriously, Facebook wants to be your internet – the whole thing, the entire WWW enchilada, online soup to online nuts, your digital alpha and omega, your reason for being…online.
The social behemoth started rolling out August 15 improvements to everyone’s News Feed designed to make it even easier to navigate and, so, more useful.
Promising the News Feed will remain unique for all 2 billion users, Facebook says one big change will be to make conversation easier on the platform.
“More and more, comments have become the way to have conversations about a post with other people,” explained Shali Nguyen, Product Design Manager and Ryan Freitas, Design Director. “We’ve updated our comment style and made it easier to see which comments are direct replies to another person.”
Other News Feed changes for the comments include:
- Increased color contrast so that typography is more legible
- Larger link previews so everything is easier to read
- Updated icons and Like, Comment, and Share buttons that are larger and easier to tap
- Circular profile pictures to show who’s posting or commenting.
To make navigation easier Facebook will make some really signification changes such as giving you the ability to see where any link will take you before you click on that link.
The improvements will also show users the person upon who’s post you are commenting or reacting to or simply viewing.
And once you’ve finished reading or watching the post to which the link took you and much more prominent “back” button will return you to your News Feed.
As you will see these changes are primarily on the Facebook mobile app since that’s how nearly all of us see Facebook these days and the changes won’t (yet) affect Facebook Pages – only personal profiles and News Feeds.
The improvements are one more step in a series of recent improvements Facebook has made, all designed to make the ubiquitous platform your primary online destination.
It announced earlier in August it will penalize slowly-loading mobile websites by diminishing the organic reach of those sites.
It warned publishers in July they will be penalized if they try to fake posts with fake links or other tricks and obfuscations.
Facebook expanded in May its nifty little tool, Fundraisers, beyond nonprofit organizations and personal drives to include allowing you to use for such incidentals as specific events, causes, community events, community sports teams, medical expenses and students can ask for help with college tuition and books.
It rolled out in March a very easy-to-use tool for contacting members of the U.S. Congress as well and state and local elected officials.
So, love it or hate it, we bet you use Facebook on a daily basis; just like the 1.3 billion other residents of Planet Earth.