Facebook’s two billion people are a disparate bunch connected by a single online platform and a keystroke or two away from each other – electronically.
Facebook announced June 27 it now has two billion active monthly users.
Let this sink in for a moment: never before in human history has it been possible (theoretically) for two billion people to communicate with each other in a single moment.
Love Facebook or hate Facebook, you have to acknowledge that’s quite a feat.
Think of it this way: If Facebook was a nation (Facebookistan) it would be the world’s largest by far, over 25 percent larger in fact than the world’s largest real nation, China (into which Facebook is not allowed).
Just over a quarter of the entire world’s population now uses Facebook regularly.
“Each day, more than 175 million people share a Love reaction, and on average, over 800 million people like something on Facebook,” posted Mike Nowak, Product Director and Guillermo Spiller, Product Manager. “More than 1 billion people use Groups every month.”
Gotta give it due respect as a means of mass communication.
And just for fun, Facebook will create for each of its now 2 billion regular users a little video of each one’s most frequent connections. Sure, why not? Go see yours.
“On facebook.com/goodaddsup, we are featuring fun facts about how people are contributing to the community,” posted Nowak and Spiller. “In the US, we are also sharing stories of people who inspire us. Every day, people connect with one another, contribute to their local communities and help make the world a better place.”
It’s a very useful tool
If you own a business or run a nonprofit organization and you’re not really focused on how Facebook can help you (along with many other tools in the digital marketing toolbox), here are some of our favorites:
The Call-To-Action button was given even great prominence last year and really pops out on the mobile version of Facebook Pages. Very important.
If you haven’t before you really should take advantage now of the CTA button. Link it to whatever action you most desire of visitors at the moment: maybe selling tickets to an event, getting visitors to your mobile app, simply asking visitors to call or email you. A variety of CTAs are available and, now, you can have one CTA on your laptop/desktop version and a different one on your mobile version.
Facebook Shop and Services sections
Facebook added the Shop and Services to Pages almost two years ago.
“The..Shop section helps retail businesses bring their products to the forefront of their Page, while the…Services section enables professional services businesses to showcase a list of their offerings at the top of their Page,” explained FB at the time. “So now, for example, a spa can add their services menu to their Page or highlight the line of products they sell, helping people get to know their business faster. And understanding the services and products a business offers is key to deciding to work with that business.”
Fundraisers for nonprofit organizations
Facebook added a potentially enormous function for nonprofit organizations in 2015: Fundraisers.
Nonprofits have to apply to be given access to the program but it certainly could be worth the effort.
“We will be looking to expand the list of nonprofits you can fundraise for soon, with a goal of making this available widely to 501(c)(3) organizations over the coming year,’ said Facebook. “We are also inviting any US-based 501(c)(3) nonprofit to sign up here to get access to this new tool.”
The sign-up page is, of course, a Facebook site. Many nonprofits already use Facebook’s “donate” button on their pages. And, of course, Facebook users have been raising money for specific causes for quite a while.
But this program is different and as it rolls out way more accessible to every day or, even, casual Facebook users.
And, yea sure, Facebook keeps just under 7 percent of the money raised through Fundraisers to cover costs, provide online security but the remaining 95 percent will go directly to the charities and nonprofit organizations for which individual Facebook users are raising money.
Only Facebook users in the U.S. can actually launch individual Fundraisers (at least for now) but those 160 million or so U.S. citizens of Facebookistan could potentially raise a ton of cash for nonprofit organizations. Donations can flow to the individual Fundraisers from anywhere in the world, potentially all 1.5 billion Facebook users.
Facebook users can launch individual Fundraiser campaigns, dedicated pages, for specific nonprofit organizations (once the organization has been approved for the program by FB…sign up here, nonprofits.
Friends seeing that Fundraiser page will be able to click and donate directly from their FB Newsfeeds. The exchange is actually handled through Facebook’s Messenger app which has had money transfer capabilities for quite a while.
Facebook will send the donated money to the organizations every 15 days for all donations collected over $100 total.
“Fundraisers give people the tools to get the word out through Facebook, Messenger and email, all in a place their friends already visit every day,” says Facebook. “Friends can donate in a few taps without leaving Facebook making it easier to collect donations.
“Each time someone donates they are prompted to share and invite their friends. Shares and re-shares also contain a donate button making it easy to donate right from News Feed.”
Facebook is expanding Fundraisers beyond nonprofit organizations to a wide range of causes, community groups and endeavors, individuals.
Through a Fundraiser on the social media behemoth, individual residents of Facebookistan can ask friends to donate to specific events, causes, community events, community sports teams, medical expenses and students can ask for help with tuition and books.
Facebook expanded Fundraisers in March. People can now raise money for themselves, a friend or a friend’s sick pet.
“People can create a fundraiser to quickly raise money on Facebook and easily reach their friends in a few taps, without leaving Facebook, and can share fundraisers to help build momentum,” explains FB in its announcement. “People can learn about the person who created the fundraiser and the person benefiting from the fundraiser, as well as see which friends have donated.”
The expanded list of efforts for which Facebookers can raise money now includes:
- Education: such as tuition, books or classroom supplies
- Medical: such as medical procedures, treatments or injuries
- Pet Medical: such as veterinary procedures, treatments or injuries
- Crisis Relief: such as public crises or natural disasters
- Personal Emergency: such as a house fire, theft or car accident
- Funeral and Loss: such as burial expenses or living costs after losing a loved one
- Sports: such as equipment, competitions or team fees
- Community: such as neighborhood services, community improvements or environmental improvements
And, yes, Facebook keeps 6.9 percent plus 30-cents of the money raised to pay for vetting, security and fraud protection and must approve all fund-raising efforts before they are formally launched on the network.
Fundraisers are only available in the U.S. and only for Facebookers over the age of 18. To find out more or get started go to the Facebook Fundraisers site (on the network).