Relevanza, Inc. http://www.relevanza.com digital marketing agency in Florida and North Carolina Wed, 28 Jun 2017 16:03:47 +0000 en-US hourly 1 https://i0.wp.com/www.relevanza.com/wp-content/uploads/2016/02/cropped-Relevanza-Logo.png?fit=32%2C32 Relevanza, Inc. http://www.relevanza.com 32 32 62176402 Facebook’s two billion people http://www.relevanza.com/facebooks-two-billion-people/ http://www.relevanza.com/facebooks-two-billion-people/#respond Wed, 28 Jun 2017 12:59:03 +0000 http://www.relevanza.com/?p=13547

Facebook’s two billion people are a disparate bunch connected by a single online platform and a keystroke or two away from each other – electronically. Facebook announced June 27 it now has two billion active monthly users. Let this sink in for a moment: never before in human history has it been possible (theoretically) for […]

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#GigCity is still an open market http://www.relevanza.com/gigcity-is-still-an-open-market/ http://www.relevanza.com/gigcity-is-still-an-open-market/#respond Mon, 26 Jun 2017 13:00:10 +0000 http://www.relevanza.com/?p=13525

Despite claims and threats of Big Telcom providing internet service as a public utility does not reduce competition and #GigCity is still an open market. Sure, Chattanooga, TN., provides internet service – speed as much as 10 gigabytes-per-second, if you’re willing to pay for it – as a public utility through its city-owned electric utility […]

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Public utility as a communications system http://www.relevanza.com/public-utility-as-a-communications-system/ http://www.relevanza.com/public-utility-as-a-communications-system/#respond Fri, 23 Jun 2017 13:01:21 +0000 http://www.relevanza.com/?p=13504

Sure: water & sewer, electricity, telephone service: but in the 21st Century some communities think of a public utility as a communications system. It’s certainly that way in Chattanooga, Tennessee where the city-owned public utility for electric power also supplies a 600-square-mile area with cable television, landline phone and, mostly importantly, a full 10-gigabytes of […]

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Internet as a public utility – #GigCity http://www.relevanza.com/internet-as-a-public-utility-gigcity/ http://www.relevanza.com/internet-as-a-public-utility-gigcity/#respond Wed, 21 Jun 2017 13:06:07 +0000 http://www.relevanza.com/?p=13484

Internet as a public utility – #GigCity You may know the city better as it’s identified on maps: Chattanooga, Tennessee. And Chattanooga is known for many things: a rich and storied history, a pivotal turning point in the U.S. Civil War, the launching point for the shameful Trail of Tears ethnic cleansing of Cherokee people, […]

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Smartphones now dominate the web http://www.relevanza.com/smartphones-now-dominate-the-web/ http://www.relevanza.com/smartphones-now-dominate-the-web/#respond Mon, 19 Jun 2017 12:58:26 +0000 http://www.relevanza.com/?p=13471

Smartphones now dominate the web, according to a new study which finds over half the world’s population using one. Two-thirds of the world’s population uses a mobile phone of some kind and over half the web’s traffic flows from and to mobile devices. Those estimates and more are contained in a Digital in 2017 Global […]

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Instagram will ‘fess up about paid ads http://www.relevanza.com/instagram-will-fess-up-about-paid-ads/ http://www.relevanza.com/instagram-will-fess-up-about-paid-ads/#respond Fri, 16 Jun 2017 12:58:11 +0000 http://www.relevanza.com/?p=13449

Getting caught matters and, soon, Instagram will ‘fess up about paid ads on the enormously popular image sharing network. What’s become known as “influencer” marketing – historically called paid celebrity endorsements – has become a big deal on Instagram with well-known figures from pop culture and the entertainment industry routinely using their own Instagram accounts […]

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Despite threats, people crave digital connection http://www.relevanza.com/despite-threats-people-crave-digital-connection/ http://www.relevanza.com/despite-threats-people-crave-digital-connection/#respond Wed, 14 Jun 2017 13:01:18 +0000 http://www.relevanza.com/?p=13440

Despite threats, people crave digital connection. At least that’s the clear suggestion emerging from a recent survey conducted by the Pew Research Center. As the Internet of Things (IoT) continues to expand, connecting more and more devices to the interconnected digital world, the threat of hacks and potential for real damage also expands but those […]

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Smartphones are not televisions http://www.relevanza.com/smartphones-are-not-televisions/ http://www.relevanza.com/smartphones-are-not-televisions/#respond Mon, 12 Jun 2017 12:59:18 +0000 http://www.relevanza.com/?p=13425

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]

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Mobile speed in the U.S. is slow http://www.relevanza.com/mobile-speed-in-the-u-s-is-slow/ http://www.relevanza.com/mobile-speed-in-the-u-s-is-slow/#respond Fri, 09 Jun 2017 12:59:30 +0000 http://www.relevanza.com/?p=13411

Mobile speed in the U.S. is slow, especially compared to much of the rest of the world. Mobile speeds are faster in 27 other nations than in the U.S., according to the latest State of the Internet report published this week by content delivery company Akamai. That’s right: The U.S. ranks only 28 out of […]

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Messenger as a tool for digital marketing http://www.relevanza.com/messenger-as-tool-for-digital-marketing/ http://www.relevanza.com/messenger-as-tool-for-digital-marketing/#respond Wed, 07 Jun 2017 12:59:52 +0000 http://www.relevanza.com/?p=13385

Sure, you like Facebook’s Messenger app (or hate it) but you may not yet be thinking of using Messenger as a tool for digital marketing. It may be time to rethink that. (As in: over 100,000 Messenger bots now being used each month, according to Facebook.) Messenger may soon (maybe already has) rival Twitter as […]

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YouTube hates the hate http://www.relevanza.com/youtube-hates-the-hate/ http://www.relevanza.com/youtube-hates-the-hate/#respond Mon, 05 Jun 2017 12:58:38 +0000 http://www.relevanza.com/?p=13367

Responding to advertiser pressure which began in March, Google is taking steps to shield users from enmity and prove YouTube hates the hate. Everyone’s favorite video platform and social medium announced June 1 it will toughen up its guidelines about hate speech, hoping the move will stop ads from appearing with videos promoting hate and […]

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Age of computing power & human potential http://www.relevanza.com/age-of-computing-power-human-potential/ http://www.relevanza.com/age-of-computing-power-human-potential/#respond Fri, 02 Jun 2017 12:59:02 +0000 http://www.relevanza.com/?p=13353

If you didn’t know it by now, we have fully entered the age of computing power & human potential combining to drive the world’s civilizations. At least that’s one of the major messages to be drawn from the always highly-anticipated annual summation of internet trends delivered by acclaimed analyst Mary Meeker. Prior to the 18th […]

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