Google domain registration is now up and open for all to register new URLs for business or personal use.
What this means for new businesses or organizations – or anyone creating a new website – it’s no longer necessary to deal with the incessant noise (and, sometimes, hassle) of the long-standing domain registration companies like GoDaddy or Network Solutions or – chuckle – NameCheap.com.
And the domain registration price starts at $12.
“New domain endings like .guru and .photography can help you find a meaningful address that stands out on the web,” boasts Google. “Every domain includes website forwarding, email forwarding (help@your_company), simple management tools and other helpful features.”
Yea, like I’m really going to register a .guru URL. Wait…wonder if .masteroftheuniverse is available?
Google started testing its domain registry in June 2014 with a selected and relatively small group of testers – and by also offering simple out-of-the-box website builders as partners (more on that in a few more paragraphs).
We would be less than honest if we didn’t suggest any new business or organization really should seriously consider not only registering a new domain with Google but also build one’s new Internet presence and much of one’s new business on the rich panoply of Google tools.
By opening its domain registry to everyone, Google also offers new domains instant connection to its own blog platform, Blogger, which remains a decent blogging platform despite losing significant market share in recent years to WordPress (and for good reason).
Which brings us back to the Google domain registry connection to and partnership with out-of-the-box website builders: Wix, Weebly, Squarespace and Shopify. The first three are simple, easy-to-use website builders while Shopify is gearing toward building an online store.
All four have advantages, particularly for really fresh newbies, and all four have some disadvantages.
Some time ago, Relevanza co-founder Birgit Pauli-Haack wrote in depth about content management systems in general and the out-of-the-box solutions. Before you start a new blog or more expanded online presence your time would be well spent to review her suggestions: