The visibility of your website – and, therefore, your online effectiveness – depends on how it performs in searches and nearly 70 percent of all searches depend on Google ranking factors.
And what’s not to get? There are only 200 or so factors or elements in Google searches. How hard can it be to hit all 200?
We’re kidding, of course. No one (well, very few) can score 100 percent of the 200 but there are plenty of steps website owners can take, plenty of website improvements and features website owners can employ to improve search performance, increase search ranks and overall make one’s online efforts far more effective. (We used to call this SEO.)
Our philosophy of online effectiveness at Relevanza begins with a solid, up-to-date, content-filled, dynamic website as a base of operations and branches out along the social channels through content propagation and comes full circle with audience or community response and engagement.
So, what the heck are all those Google ranking factors and exactly how important are they? Well, they are all important, is the short answer. And thanks to this graph with art prepared by Backlinko and Single Grain they are all laid out and explained, briefly. (Well, the explanation is brief, the infographic is not. Frankly it’s huge. So, rather than bogging you down with a huge file, click on the image below, open it in a new tab and enlarge to see the full infographic. It’s worth it. And for a discussion of many of the factors go to Backlinko’s explanation.