Has LinkedIn become more useful?
Has the redesign of its desktop version (to make it more consistent with its mobile version) made the business social network more accessible and productive for you?
Are you beginning to use LinkedIn as anything more than an electronic Rolodex?
We’d like to know. Tell us what you think in a comment below or reach out to us in other ways.
Okay, sure, the revised desktop version does indeed make LinkedIn look and operate more like Facebook and that’s not such a bad thing. (Have to give Facebook credit for being useful.) The network also claims an overhaul of its technology.
“Our goal is to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience,” explained LinkedIn’s chief engineer, Chris Pruett, back in January. “Most importantly, this desktop redesign brings conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about.”
In other words, LinkedIn is rebuilding itself to try to make it an actual social network.
In case you haven’t really discovered the “new” LinkedIn yet, the enhancements the network thinks will be most useful include, in its words:
- Streamlined navigation: There are now seven core areas on the bar navigation — Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network, and Search. With one simple click on the “more” icon on the navigation bar you can also launch into other experiences that matter to you, like LinkedIn Learning.
- Smarter messaging that helps you connect and unlock new opportunities:With our new real-time messaging interface, you can message a connection wherever you are on LinkedIn. We’ll also start serving up insights across the site to help you break the ice in any conversation and connect you to your next opportunity. For example, if you see a new job posting you’re interested in, we’ll suggest someone within your network who works at the company.
- Richer Feed to keep you informed: With a combination of algorithms and human editors working together, we’ve fine tuned your Feed to surface the most relevant content from people and publishers you care most about. We’ll also be adding new ways for you to dive deep into specific topics relevant to you and follow trending stories.
- More intuitive search: You now have one universal search box to easily find people, jobs, companies, groups and schools. You can refine your search by using filter options on the right hand side, with the ability to search posts coming soon. Also, we’re investing further to better understand signals on what they searching for? Or who you are searching for so we can bring you the best results for any search query.
- Greater insight into who’s viewing your content: You can now see who’s reading and engaging with the content you share, including the company, job title and location of the people who are interested in your updates.
- Better suggestions to make your profile stand out: We’ve improved profile suggestions so you can more easily see what you need to do to look your best professionally, for example, suggested skills based on what recruiters are searching for.
What’s that you say? You completely forgot about LinkedIn during your daily social media travels? Yea, that’s understandable.
Never a particularly engaging social network, LinkedIn has tried really hard over the years to be relevant and useful to its 300 million users and since being purchased by Microsoft last summer for $26.2 billion (yea, that’s right: $26.2 billion) has renewed its drive for efficacy, if not hipness.
Um, yea, about that. It’s long been observed Microsoft knows little about the internet, let alone social networks.
Perhaps LinkedIn should have tried harder to become the enterprise platformed it once hoped it could be.
But that ship has sailed, particularly with the expected emergence from beta some time in the coming month of Facebook At Work and, even, Google’s renewed effort with Apps for Work, morphing these tools into G Suite.
Ho-hum, in the meantime we’ll all keep checking on our LinkedIn pages and networks, always in the hopes of finding something relevant and more than just another sales pitch.
There’s always hope.