It’s Facebook’s world, obviously, the rest of us…well, we’re just living in it.
That company – which began as an ingenious little way for computer nerds to meet chicks on other college campuses – announced July 26 it now has 2 billion regular users (1.3 billion daily) and raked in $9.3 billion in revenue in April, May & June.
If you’re keeping score, that’s 71 percent more revenue than it reported in the second quarter of 2016. Oh, and almost $4 billion of that 2Q 2017 revenue was clear profit. (Which means, of course, it costs around $5.3 billion to run the company each quarter.)
No matter how one slices it, no matter what one has to say or what judgments are passed on social media in general or our (still) new ways to communicate with each other electronically, those are truly impressive numbers by any standard.
And staggering. Think of it this way: China and India are the world’s most populated nations with roughly 1.3 billion people in each. Those nationally populations are equal to the number of people who use Facebook each and every day. If it was a real nation, Facebookistan would be the largest on earth.
It is unparalleled in the history of human communication.
“We had a good second quarter and first half of the year,” understated Mark Zuckerberg, Facebook founder and CEO. “Our community is now two billion people and we’re focusing on bringing the world closer together.”
“Our goal is to build meaningful connections between people and businesses by focusing on our three key priorities: helping businesses leverage the power of mobile, developing innovative ad products, and making our ads more relevant and effective,” said Facebook COO Sheryl Sandburg.
Like it, hate it or among the few digitally-connected people in the world who knows nothing about it, one has to admit Facebook is a juggernaut.
Not only has the platform become by far the digitally-connected world’s most popular way to communicate it reported $10 billion in profit in 2016 and is on pace to surpass that – wildly – in 2017.
WhatsApp hits 1 billion users
And if that’s not enough for you, Facebook-owned messaging app, WhatsApp, also announced it has now 1 billion regular users.
It joins Facebook-owned Instagram announced recently it hit the 700 million user mark and Facebook’s Messenger has 1.2 billion monthly users. Many of those millions use all the Facebook products so those numbers do not represent unique users but, regardless, do the math.
“Whether it’s sharing personalized photos and videos, connecting through video calling, or keeping friends updated throughout the day with Status, communicating on WhatsApp has never been easier or more personal,” boasted the WhatsApp blog. “We are humbled that so many people are using these new features to connect with one another in their own special way.
“As we celebrate this milestone, we’re committed more than ever to bringing you more useful features to enjoy, while delivering the reliability, simplicity, and security you expect with WhatsApp.”