Mobile use tops desktop use around the world for the first time, show analytics recorded in October by independent web analytics company, StatCounter.
“Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop,” explained the company’s Nov. 1 press release.
But while most internet users the world over may be using mobile devices more than desktops or laptops to reach the web, users in the U.S. and U.K still prefer the ol’ fashioned monitor, keyboard and CPU.
“In the US desktop still accounts for 58% of internet usage compared to 42% for mobile and tablet,” said the company’s statement. “In the UK desktop is on 55.6% with mobile and tablet on 44.4%.”
“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” said StatCounter CEO Aodhan Cullen. The company is based in San Francisco and Dublin.
Overwhelming and growing mobile use is not really news as much as continuing confirmation of the reality of a changing world in which our communications and information fit right in our pocket and go with us wherever we go. It’s a mobile world and we’re just living in it.
Search and advertising giant Google confirmed this, too, in research published in September.
80 percent of us now use a smartphone, revealed the Google research. Nearly 60 percent of us will use more than one mobile device. Only 14 percent of us remain tethered to a desktop or laptop as our only connection to the internet.
And at this point in our evolution, 27 percent of us are using only a smartphone to reach the broader world through the internet.
This is what’s called a paradigm shift.
“Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs,” Google points out. “As a result of this shift, more Google searches are happening on smartphones than computers.”
What’s more: we’re spending almost three hours each day on our smartphones, while also and typically moving back and forth between smartphones, other mobile devices and laptops (or desktops).
“When at home, 1/5 of people use another device while concurrently using a (laptop/desktop) computer,” Google explains. “Fluid movement between devices changes our approach to marketing. Consumers now interact with your brand concurrently on more than one type of device, making it critical to provide the same great experience across screens.”
To say the internet is mobile may, at this point, seem obvious if not redundant.
But it remains a point to be made over and over until we all begin to realize we’ve really long ago left the friendly confines of a desktop computer tethered to land connections and, rather, started roaming expansively across the world linked to the Interwebz by the mobile devices affixed to our belts or stuffed into pockets and purses..
One must think mobile today, if one is going to succeed online (however success measured for individual companies or organizations).
The bottom line here for businesses and organizations, digital marketeers is we must also adapt to the new realities.
It means, simply put: Go Mobile or Go home.