On the road again with navigation & jamz: Waze & Spotify are teaming up to link apps and work your tunes into your turns.
Talk about a convenient and useful marriage of apps!
“With no interruptions, you can navigate to your destination right within the Spotify app allowing you to still listen to all of your hits while on the road,” explains the popular music streaming app in its blog post. “Access your Spotify playlists from within Waze and easily change tracks (through) Quick accessibility to all of the music you love on the same screen.”
And, yes, they thought about safety, too.
“When your car is at a complete stop, easily switch between apps with one tap for an uninterrupted listening experience. No missed turns or traffic alerts,” according to the Spotify post.
And only when one’s car is at a complete stop.
The app marriage will only be available on the Android versions of both apps for now (natch) but one could reasonably assume the iOS marriage will be coming, um, down the road. Users will have to have both apps installed for the connection to work.
So, this is all pretty groovy cool. But let’s think it through a bit more.
Waze, the very efficient and popular crowd-sourced navigation app was bought by Google back in 2013 and almost immediately incorporated to a large degree into the even more popular navigation tool, Google Maps.
“Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users,” explained Google in a blog post at the time. “This means when Wazers report accidents, construction, road closures and more on Waze, the updates will also appear on the Google Maps app for Android and iOS in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, UK and the US.”
Google also operates, of course, Google Play Music which is Google’s own music streaming app and a direct competitor to Spotify, which tops the popularity charts for streaming music fans.
Linking the two apps will of course bring more Spotify listeners to Waze and more Waze users to Spotify. But one has to wonder if Google Maps will eventually also link to Spotify just as it incorporates Waze crowd-sourced traffic updates into Maps.
Like many people do, listening to the playlist on one’s phone plugged into (or linked by Bluetooth) while driving and navigating by Maps or Waze has never presented a particularly difficult (or dangerous) situation, at least not on the Android system. Voice instructions via Google Maps (as an example) simply voices right over the music which proceeds uninterrupted, unlike an incoming phone call.
Navigating while driving is made even easier (and safer) with the use of an Android Wear smartwatch. But no mention was made in the app linking announcements about integration on the smartwatch platforms. Both navigation and music selection are now easily handled with Android Wear watches.
Many fitness apps (again, in Android) also give updates on distance, speed while running. (Please don’t use your earbuds while cycling.)
It should also be noted Google used Waze to launch last year its own ride-sharing effort, Waze Carpool, in the San Francisco Bay Area to compete with Uber and Lyft.
So, where is all this headed? Well, we can’t really navigation the future but the idea opens up all kinds of interesting possibilities for app pairing and digital marketing opportunities. And the digital marketing opportunities which could present themselves from within the Google Maps platform could be endless.