Yea, we know: it’s not even Halloween and here we are, already writing of online holiday shopping trends for 2015.
But, hey, it’s America and how else to we celebrate Christmas (and Hanukkah and Kwanzaa and Boxing Day – okay, that’s Canada – and National Bicarbonate of Soda Day – look it up) than by spending money on stuff?
“Just hear those sleigh bells jingling…” Wait, that’s not actually about Christmas. Oh, never mind.
But let’s face it, the shopping season has actually already begun, particularly online and much of holiday shopping will take place online this year – as it did in 2014, which Google termed the most digitally connected holiday shopping season ever.
We can only imagine 2015 will top last year for online shopping and we’ll likely see most of that online shopping taking place right on mobile devices. Already in 2015 we’ve seen studies which suggest half of all online shopping takes place on mobile devices.
It’s no small wonder the social networks are moving hastily to get us shopping from within the social networks themselves. Mo’ money.
As we know, Google saves and analyzes literally a gazillion bits of data and here’s what Google suggests the online holiday shopping trends will look like in 2015, based on 2014: (Thanks to Think with Google for letting us borrow these trends.)
All but 20 percent of us will go online to research holiday gifts:
Over $1 trillion will be spent because of mobile searches:
Almost half of us will be nearly finished holiday shopping by the time Black Monday rolls around:
Forget about brand loyalty. We’re easily swayed:
And of course (because these are Google stats) most of us will watch YouTube videos about products: