Richard Florida, economist and visionary, explains in his book, The Rise of the Creative Class, about today’s world of, The Great Reset, it is the human capacity for creativity that is most highly prized – and most highly rewarded.
“Creativity…is now the decisive source of competitive advantage,” Florida writes.
And, so, it is through the communication of that creativity, the sharing of information upon which personal, local, regional, perhaps even national and international economies are being rebuilt or enhanced.
Where Realtors once insisted all real estate sales are based on, “location, location, location,” today we understand so much business and opportunity is based on, “content, content, content.”
Relevanza can help you understand this new and changing dynamic. As experienced journalists, writers and communicators the founders of Relevanza know how important content is to the effective spread of your creativity and information.
Online Publishing is not so much about getting a new book downloaded into a Kindle or iPad – although it can be that, too. Rather, Online Publishing helps you understand how to get your message out, build your community, through online interaction with others.
Can you publish an e-book? Sure, you can. Can you become a blogger? Without question. Can you communicate the creativity of your enterprise and engage others through use of the Internet? Welcome to the 21st Century.
Publishing in the 21st Century gets you closer to your audience, makes interacting with readers possible and meaningful. E-books for customers and online magazines for niche markets are part of the new landscape.
Relevanza can help.