Penguin is Google’s anti-spam campaign embedded in its ever-improving search algorithms and the latest version reportedly began rolling out over the weekend.
Fear not, boys and girls who produce solid, authentic, informative content on your sites, you are not the target of the anti-spam police working inside the Google universe. The overall effort of Penguin updates – and the current update will be the first in over a year – is to significantly reduce spam and penalize alleged marketeers who push spammy links into content or otherwise try to game the search system. It’s all about making the Interwebzez in general and search in particular a cleaner, healthier place.
Frankly, we don’t know a lot about the latest Penguin update. Google has yet to make any formal announcement of its release. What we do know, as reported through various sources attuned to the world of online search, is that nothing particularly extreme has happened so far with search results and no major penalizations appear obvious.
“Amazing content is the only thing that is Google update-proof,” explained Kelsey Jones, managing editor of Search Engine Journal. “Google will never penalize useful, unique content that the user is actually looking for. Instead of spending your time on trying to beat Google algorithms, you should be focusing on asking yourself what your ideal end user really wants.”
As we always tell our clients and friends: tell your story! Be authentic. We – as users – want to know who you are and why we want to connect with you, support you, buy from you, avail ourselves of your services – or just be your friend.