Periscope finally sees the landscape – and by that we mean, of course, finally installed the landscape mode in its live-stream online video app.
Periscope is the live-stream video app Twitter snatched up quickly and brought online within a couple of weeks back in March after Meerkat, the first live-stream app to hit it big created a ruckus at SXSW.
For a while, there, live-stream video was all the online rage and touted to be the next big second-coming of the online world. A big feature of live-stream video is that viewers of the video (those who follow the videographers) can chat up the broadcasters in real-time, within the stream, as the video (of their refrigerator) plays. It’s all kinda like Google Hangouts On-Air. All the fuss has calmed quite a bit since March, of course.
But maybe Periscope and Twitter hope to give the whole live-stream idea a revival by realizing what the rest of the shooting-video-from-a-smartphone world has known forever: videos captured by smartphones are shot and viewed much better in landscape mode. Duh.
(And just in case you happen not to know, landscape is the general term for photos and videos captured by smartphones when held horizontally, as opposed to the portrait mode when the same phones are held vertically. Most images shot in landscape mode offer far greater breadth and depth. Most cameras, including (and especially) those in smartphones (and most tablets) still prefer images to be wider than they are taller.)
“Here’s how it works: Viewers can continue holding their device in portrait, or match the broadcaster’s orientation to maintain full screen video,” explains Periscope. “Either way, you’ll never need to tilt your head to watch sideways video.”
Not having to watch sideways video is always good.
There are times, of course, when live-stream video might make sense to marketeers. But let’s face it, a broader reach and better use of video marketing can be found on YouTube or, even, Instagram (if you don’t mind 14-second videos – and who does?). Google Photos will even do amazing things with a series of short videos.
The point is live-stream video apps like Periscope and Meerkat (and others) are fun with friends and sexy because live-stream is still a new thing – and we’re all still experimenting with the concept – but aside from the occasional it has yet to find real footing in useful and practical ways of serious marketing. And this is a reality: one has to have a really decent broadband phone connection to make it all work correctly – and it uses plenty of data and phone battery.
Maybe the video live-stream phenomenon will become part of the online marketing landscape but for now at least Periscope seems like it wants to catch on.