Oh sure, everyone loves to beat up on the Facebook because it is by far the world’s largest social network but its adopted child, Instagram, sported the biggest gains in 2013.
Instagram added more users in the second half of 2013 than any other social network with a dramatic 23 percent gain to reach almost 91 million users, according to the Global Web Index, which tracks social media use and growth around the globe.
“It’s worth noting that Instagram also has one of the greatest shares of 16-24s among its active user base, something which is clearly contributing to its growth,” says the GWI blog post explaining the network’s rise.
Even though the report finds a 3 percent drop in active users on Facebook, it remains of course the world’s largest social network by far.
Reddit also scored big gains in 2013, according to the GWI report, with a growth rate of 13 percent and respectable gains were earned, as well, by LinkedIn, Pinterest, Tumblr, Quora, Google+ and Twitter.
The report data excludes social network use within China, GWI, explains “due to the distorting effects it can have on global figures.” (Wait…what?) But the report also notes significant growth outside China for the micro-blogging sites Tencent Weibo and Sina Weibo.
The big loser among the major social networks in 2013 was the new MySpace, which relaunched in late 2012 only to see a 12 percent drop in users in 2013. Sorry, JT, we guess the new MySpace is just not cool. You know what’s cool? This chart of the GWI findings on social network growth in 2013: