Maybe it was plummeting stock prices or maybe it was General Motors deciding to pull $10 million in ads - or maybe it was written into the plan all along but Facebook announced recently it will focus on helping small businesses advance in the social space.
Whatever the reason, Facebook made some changes last week to its company pages feature. We have a quick piece about it on our Social Media Technology blog on Tumblr.
Facebook will now allow administration of company pages on several levels and the changes include a way to schedule specific posts, including times and dates.
The idea is, of course, to get more small business using Facebook as part of the marketing effort. That's all well and good...if you want to stay within the confines (albeit very large confines) of Facebook. No matter how small a business one owns and operates one should not ignore the rest of the wide, variable and vibrate social space.
In reality, the social media juggernaut has been trying to attract small business for a while. Back in January, Facebook launched its Small Business Boost contest.
Facebook can be a valuable tool, no doubt. But Twitter, GooglePlus (especially now with Google+Local), LinkedIN, Foursquare, Pinterest and many other social platforms are out there waiting to be explored.