Have you received your Instagram Highlights email yet?
No? It’s coming soon, according to various published reports which originated at TechCrunch.
Instagram – everyone’s favorite photo sharing app and network – has already started emailing users with a summary of highlights you might have missed when not actually gazing at the app (or seeing the shared version on Facebook or Twitter or Tumblr or where ever you might share your Instagram pix – and plenty of options exist).
“After spotting Highlights, Instagram confirmed to me that this is the first time it’s sent any type of promotional or re-engagement email,” published TechCrunch’s Josh Constine. “It’s so fresh there’s not even a setting to control it. When I tried hitting Unsubscribe to see where it took me, I discovered there was no email settings menu and no way to re-subscribe.”
Be that as it may, and while it may be a first for Instagram to cross-promote it’s own substantial network (150 million users give or take a few million), Instagram users themselves are all into other networks.
In fact, Instagram users are also active on as many as five of the other top 10 social networks according to figures published recently by Global Web Index.
“That’s very much in line with the move towards more diverse and specialized forms of networking – where people turn to different platforms for different activities – but it does underline one of the reasons why Instagram might be keen to engage (or re-engage) its users through a daily mailshot,” wrote GWI’s Jason Mander. “Quite simply, cutting through the noise being made inside the social space is becoming more and more of a challenge.”
According to the GWI data, 97 percent of all Instagrammers also have Facebook accounts – which figures seeing as how Facebook owns Instagram. Perhaps a bigger question is, “who, exactly, are the three percent of Instagrammers who DON’T have FB accounts?”
One can, quite naturally, slice and dice these questions to one’s heart’s content and take from what one will.
Here is the Global Web Index’s graph, which details the multi-network activities of Instagram users and, perhaps, suggests why Instagram might be willing to use email to keep them all in the home tent.