If there's one thing all of us in the social spaces like more than shouting, "hey, look over here," it's studies and research and more studies and more research and, then, more graphs with art!!
A couple of new studies have come to our attention. One strongly suggests what we already know: Google+ is the future of SoMe. And the other strongly suggests what we already know: the future of marketing is social, local & mobile…or SoLoMo…SoMe…YOLO!!
It's local and it's mobile, stupid.
Event promotion company, Eventility (not making that up), brings us new research, reported by Forbes, which suggests 97 percent of all consumers search for local businesses online; 78 percent of small businesses attract new customers through social media; 61 percent of Generation Y checks social media before deciding where to go when "going out"; 40 percent of all searches on mobile devices are map searches for local businesses; and 73 percent of smartphone owners use Google Maps.
"The fact that there are over 1 billion smart-phone users and that 40% of mobile searches are for local businesses gives an indication of the importance of having a strong web presence and making your business easy to find," suggests the Eventility blog.
Social…local…mobile: SoLoMo. If businesses today are active on local based social platforms (Foursquare, Google+Local and others) they may get lost in the conversation.
Twitter, LinkedIN, video now…Google+ tomorrow.
From B2B Marketing comes a research report telling us Twitter is the most important social platform for the business-to-business crowd (85 percent) with LinkedIn in second place (82 percent) and YouTube third (77 percent). Facebook comes in fourth with 71 percent. (Ranked by importance.)
The study points out use of Twitter and LinkedIn has nearly doubled in the past two years and video is far an away the most popular shiny object on the social spaces.
One stunning stat from the study (which we already know) is the B2B survey suggesting Google+ will be three times as important and relevant in 2014 as it is in 2013.