If you write a blog you want it found by web crawlers, read and shared by those who find it and maybe you need some handy search tips for writers.
Good writing techniques and habits – building to good content – will attract that attention like a magnet.
Even if you hand your content over to a professional content producer knowing these tips, incorporating these habits will save the pro time and improve the overall performance of your content management system.
Below we list a few good practice and routines. But if you don’t know where to start for your existing sites, here is a tool that provides you with the most important scores for your on-site SEO: Website Grader by Hubspot.
It tests your site for performance/speed, mobile optimization, search engine optimization and security, all parameters influencing your ranking with Google. The example of NPTechProjects website shows it has a 72/100 score – and the highest priority is working on the speed of the site and initiate the SSL certificate for the domain. It has a prefect ranking for Mobile optimization and on-site SEO. Try it our for your own site
Text or copy habits
- Your title should be your very best headline. The title of your article not only draws your potential reader into the full piece, but it also becomes the title of your web page as the search engine indexes it. It should contain the main words which represent the topic of your post. The title will also be the most prominently formatted text on this page in Heading 1.
Note from the auditor: Make sure your articles title is the only <H1> formatted text on the page. Otherwise, the search engine won’t be able to distinguish import text from the rest of the words.
- No Caps in any part of the post (except, of course, the first word of a sentence or proper names). All caps on the Internet are considered to be yelling and shouting. If you are tempted to use capital letters for emphasis, use blog or subheader formatting (Heading 2 or Heading 3)
- Use Subheaders throughout your article. It increases readability for people who skim the text before diving right in or, perhaps, saving it to read later. It also shows search engine crawlers additional and relevant keywords.
Note: Don’t get carried away with keywords. Your readers are your priority and readable, engaging content and writing will be key to eventually having a good social media conversation about your piece.
- Include text in the “alt” field/parameter when importing or embedding images. Images, if not inserted correctly, can be only “white noise” when it comes to search engine visibility. Using text in the “alt’ parameter, describing the image and adding the creator, i.e., “Photo: Marine Wildlife by Jester Field,” helps search engine crawlers to parse content markers on your images and eliminates the white noise. Another advantage is that auto-screen readers for the visually impaired can qualify the picture for users.
- If on WordPress, you can make use of a unique feature: the Attachment Page for Images. You enable this feature for each image you upload to the Media Library by filling in the following information. An attachment page is a separate page dedicated to this particular photo. And for the search engine, you automatically add another page to their index.
- Add a title
- add “alt” text
- add a description
- select attachment page as link option.
Optimize your Permalinks
If you look up a subpage or a post on your site and the browser address bar reads similar to www.yoursiteurl.org/?p=29, or you are missing a great opportunity to provide the search engine crawlers with information as to the nature and topic of your page or post via a URL. In comparison, a URL formatted like this, http://nptechprojects.org/getting-search-engine-visiblity-via-wordpress-permalinks/, has a few relevant keywords that are also in the post title. The link points you to instructions on how to enable optimized permalinks for a WordPress site. Such a URL not only improves your keywords weight in search engine index but also helps readers understand what the web page will be about.
Most Content Management Systems have also implemented SES (Search engine safe) URLs and if you don’t see it for your website ask your administrator to can change the way your URLs look in the browser address bar.
As a “Thank You” for subscribing to our weekly “Blue Streak – News you can use from the Social Webs” newsletter, we will send you a link to our SEO Checklist for Your Website Articles in PDF format.
Make sure any link back to your website has an optimized display in rich snippets grabbed by the Social networks crawler.
- Facebook provides Open Graph Documentation
- Twitter provides Twitter Cards documentation
- Google offers its Structured Data Testing Tool
- Linkedin also follows Open Graph Annotations