Yes, you read correctly the headline: Amazon will now let shoppers on Twitter buy – or, really, add to cart – by using a hashtag: #AmazonCart.
Amazon launched the new service May 5 and kinda jumped the check-out aisle on Twitter itself, which is reportedly working on its own shopping ops within the tweet stream.
By using the hashtag, #AmazonCart (or #AmazonBasket in the U.K.), Tweeters won’t actually be purchasing an item they may see online but, rather, adding it to one’s cart for purchase a later time. (This is not lay-away.)
Of course you will need to connect your Twitter account with your Amazon account and you do that by changing your social settings within your Amazon.com account.
And, yes, your replies to #AmazonCart will be part of the mostly public tweet stream (unless your Twitter account is private) so, yea, we’ll all know what you bought. Caveat emptor takes on a whole new meaning.
You can ask questions @AmazonHelp or at Amazon Help on the Dub.
Here’s the Amazon video: