Google’s AMP now load twice as quickly
Google’s AMP now load twice as quickly

Among the many platform additions and advanced announced last week at Google’s annual I/O Conference, one stands out for digital marketeers: AMP now load twice as quickly. AMP is Google’s Accelerated Mobile Pages Project and it’s important for digital marketeers because consumers are notoriously impatient with slow-loading mobile pages and will move on to some […]

Twitter is getting more all into you
Twitter is getting more all into you

Like most – nearly all – online companies and social media networks Twitter is getting more all into you with its updated privacy policy. Everyone’s favorite micro-blog announced two days ago it will start keeping more data about you and keep it longer in an effort to sell more advertising and try to salvage its […]

The social media are not television
The social media are not television

The social media are not television. At least they didn’t used to be. But that’s changing – and quickly – as some of the major social networks forget what brought them here and morph head-long into life as broadcast media. After flirting with it for nearly a year, Twitter announced last week it will soon […]

U.S. digital advertising in 2017: $83 billion
U.S. digital advertising in 2017: $83 billion

U.S. digital advertising in 2017: $83 billion. At least that’s the number predicted earlier this month by eMarketer, the respected market research company, which also pointed out the figure will take into account a nearly 16 percent increase in digital ad spend over 2016. The numbers are important because the U.S. digital ad market is […]

Is social television next for Facebook?
Is social television next for Facebook?

Is social television next for Facebook? Or, maybe, just good ol’ television. One could certainly draw that inference judging from comments made February 1 by Facebook founder Mark Zuckerberg during the company’s Fourth Quarter 2016 earnings announcement. More video, he suggested, longer form video, more original video and original content. Hmmm, sounds like Netflix or […]

Record digital advertising buys & record ad fraud
Record digital advertising buys & record ad fraud

Record digital advertising buys & record ad fraud seem to characterize the paid side of digital marketing in 2016. The Interactive Advertising Bureau (IAB) reports $17.6 billion spent on digital ads in the third quarter of 2016, a record and 20 percent increase over 3Q 2015 while at the same time security firm White Ops, […]

More ad spending online than on TV
More ad spending online than on TV

A new study suggests consumers can expect more ad spending online than on TV by the end of 2016 – at least in U.S. ad spending. This according to an updated study published in September by eMarketer, a respected global research and consulting company, and eclipses previously published predictions digital ad spending would not over […]

Facebook video: um…not so much
Facebook video: um…not so much

Perhaps, in your private quiet thoughts, you’ve reasoned the same thing – Facebook video: um…not so much. Sure, it’s delightfully surprising when Facebook tells you in its Page Insights your videos garnered 55,000 views or more (or, for the big timers, millions). Turns out your instincts toward surprise might have been correct. Facebook admitted publicly […]

The ongoing skirmish over digital advertising
The ongoing skirmish over digital advertising

The ongoing skirmish over digital advertising, particularly on the social media, may have just escalated a bit. Facebook, the world’s largest social medium at 1.5 billion users, announced Aug. 9 it’s going to pretty much roll right over your ad blocking software and deliver ads to your news feed whether you like it or not. […]

Digital advertising continues to grow
Digital advertising continues to grow

Digital advertising continues to grow, according to published reports, but is it right for you? According to a report issues mid-July by Conectiv, an association of business-to- business advertisers (called B2B advertisers in the industry), money spend on digital advertising is almost equal to money being spent on more tradition forms of print and broadcast […]