How ’bout some ads with your Messenger?
How ’bout some ads with your Messenger?

How ’bout some ads with your Messenger? Like Facebook’s Messenger? Hate it? Use it a lot? 1.2 billion people like it enough to use it regularly. Yea, well, just like (almost) anything else in Facebookistan, you’re gonna soon start seeing ads when you chat with others, send photos and videos, maybe give them a video […]

Instagram will ‘fess up about paid ads
Instagram will ‘fess up about paid ads

Getting caught matters and, soon, Instagram will ‘fess up about paid ads on the enormously popular image sharing network. What’s become known as “influencer” marketing – historically called paid celebrity endorsements – has become a big deal on Instagram with well-known figures from pop culture and the entertainment industry routinely using their own Instagram accounts […]

Smartphones are not televisions
Smartphones are not televisions

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]

Messenger as a tool for digital marketing
Messenger as a tool for digital marketing

Sure, you like Facebook’s Messenger app (or hate it) but you may not yet be thinking of using Messenger as a tool for digital marketing. It may be time to rethink that. (As in: over 100,000 Messenger bots now being used each month, according to Facebook.) Messenger may soon (maybe already has) rival Twitter as […]

YouTube hates the hate
YouTube hates the hate

Responding to advertiser pressure which began in March, Google is taking steps to shield users from enmity and prove YouTube hates the hate. Everyone’s favorite video platform and social medium announced June 1 it will toughen up its guidelines about hate speech, hoping the move will stop ads from appearing with videos promoting hate and […]

Google’s AMP now load twice as quickly
Google’s AMP now load twice as quickly

Among the many platform additions and advanced announced last week at Google’s annual I/O Conference, one stands out for digital marketeers: AMP now load twice as quickly. AMP is Google’s Accelerated Mobile Pages Project and it’s important for digital marketeers because consumers are notoriously impatient with slow-loading mobile pages and will move on to some […]

Twitter is getting more all into you
Twitter is getting more all into you

Like most – nearly all – online companies and social media networks Twitter is getting more all into you with its updated privacy policy. Everyone’s favorite micro-blog announced two days ago it will start keeping more data about you and keep it longer in an effort to sell more advertising and try to salvage its […]

The social media are not television
The social media are not television

The social media are not television. At least they didn’t used to be. But that’s changing – and quickly – as some of the major social networks forget what brought them here and morph head-long into life as broadcast media. After flirting with it for nearly a year, Twitter announced last week it will soon […]

U.S. digital advertising in 2017: $83 billion
U.S. digital advertising in 2017: $83 billion

U.S. digital advertising in 2017: $83 billion. At least that’s the number predicted earlier this month by eMarketer, the respected market research company, which also pointed out the figure will take into account a nearly 16 percent increase in digital ad spend over 2016. The numbers are important because the U.S. digital ad market is […]

Is social television next for Facebook?
Is social television next for Facebook?

Is social television next for Facebook? Or, maybe, just good ol’ television. One could certainly draw that inference judging from comments made February 1 by Facebook founder Mark Zuckerberg during the company’s Fourth Quarter 2016 earnings announcement. More video, he suggested, longer form video, more original video and original content. Hmmm, sounds like Netflix or […]