Google’s AMP now load twice as quickly
Google’s AMP now load twice as quickly

Among the many platform additions and advanced announced last week at Google’s annual I/O Conference, one stands out for digital marketeers: AMP now load twice as quickly. AMP is Google’s Accelerated Mobile Pages Project and it’s important for digital marketeers because consumers are notoriously impatient with slow-loading mobile pages and will move on to some […]

Mobile speed gets AMPed, says Google
Mobile speed gets AMPed, says Google

Mobile speed gets AMPed, says Google, in a report published Oct. 7 about the first year of its Accelerated Mobile Pages – AMP – Project. The basic idea behind AMP, an open-source project,┬áis to build web pages which load quickly on mobile devices, where most of us are searching out content these days. Speed – […]

Google boosts mobile search & maps & Allo &…
Google boosts mobile search & maps & Allo &…

In a flurry of digital space updates and upgrades, Google boosts mobile search & maps & Allo &… a travel app & concept movies in Google Photos…maybe even soon a new tool to fight online harassment. It’s been a busy week or so at the Googleplex. Don’t these folks ever take a break? (The answer […]

Google wants to AMP up your mobile web
Google wants to AMP up your mobile web

Like other tech giants – Facebook, Apple – Google wants to AMP up your mobile web. That’s why Google announced October 7 it, too, wants to bring quickly-loading news pieces to your mobile devices with its AMP – Accelerated Mobile Project. “With the recent shift to mobile, media consumption is changing,” Google explains on its […]