Build your online community
Build your online community

Build your online community…and they will come, to paraphrase a well-loved movie. Or, perhaps, simply find your online community and they will come. With billions of us online today – most online with our mobile devices throughout the day, most of us also on more than one social media channel throughout the day – your […]

OpenStreetMap visuals show Internet collaboration at its best
OpenStreetMap visuals show Internet collaboration at its best

If any doubts remain about the Internet’s democratic potential for collaboration and community one needs look no further than the OpenStreetMap project. Created in 2004 and inspired by the collaborative effort of Wikipedia, OpenStreetMap claims nearly 2 million contributors (and growing) working together to create a map of the entire world, one piece at a […]

HP’s Earth Insights launches a big data approach to save wildlife
HP’s Earth Insights launches a big data approach to save wildlife

Hewlett-Packard, better known as simply HP, announced in December a Big Data initiative to help scientists safe wildlife, rain forests and maybe even all the planet’s life forms. Big Data is often a scary term and conjures up – rightly so – impressions of the NSA collecting data on citizens or spying on foreign leaders; […]

Face it: social media is a fundamental part of (online) life.
Face it: social media is a fundamental part of (online) life.

You're probably not one of those effette snobs who claims to eschew any form of social media, not if you're reading this.  But I'll bet you know someone – not online of course but in the physical world – who claims to be, well, above the use of social media; has no time for it; […]

Bursting the filter bubble: broaden your world.
Bursting the filter bubble: broaden your world.

One of the few downsides to the social webzez is the tendancy for us all to follow or associate online only with those who seem to share our world view or our political views.  It's a much wider world, people, and huddling only with the same tribe all the time can lead to a one […]

Helping non-profits, NTEN, step up online & technology efforts!
Helping non-profits, NTEN, step up online & technology efforts!

Helping non-profit organizations achieve their cumulative goal of making our world a better place has long been a passion for Relevanza co-founder and chief strategist, Birgit Pauli-Haack.  At Relevanza, we commit a significant portion of our time and talents to helping charitable organizations – particulary those who help children & the working poor – enhance their […]

Online marketing today must be mobile.
Online marketing today must be mobile.

One cannot expect online marketing efforts to be effective in 2013 (and beyond) unless one is ready to meet the audience where it lives – on mobile devices.  If a company or institution's website and social media outreach is not set up to reach a mobile community that company or institution is quite simply missing […]

Instagram: from selfies to…guns?
Instagram: from selfies to…guns?

It's a far cry, often with real tears, from selfies to guns but has Instagram become riddled with weapons?  The popular photo sharing social platform (150 million users, 55 million daily photos) has become a marketplace for gun sales (nearly 800,000 posts) and plenty of people are not happy with the unregulated, often untraceable guns sales launching […]

Social media's importance in business reflected in these stats.
Social media's importance in business reflected in these stats.

Let's face it, folks: social media is becoming as important to good business – perhaps more – than any other aspect of marketing or customer relations and service.  Oh wait, social media is fully a part of marketing, customer relations, customer service: good business.  It's hard to argue with statistics like these we will share […]

#NNSexism hashtag exploding the social webs.
#NNSexism hashtag exploding the social webs.

If you think the social webs are just idle chatter and meaningless narcissism you should really check out how the social spaces are being used today – #NNSexism – to highlight the scourge of sexism in modern society.  If you're female you no doubt know the pain of sexism. If you're a male who cares […]