Mobile marketing has to be quick!
Mobile marketing has to be quick!

Mobile marketing has to be quick! Driving digital consumers to your online storefront has to be fast and efficient; mobile sites have to load quickly; navigation, especially to that all-important “buy” button has to be quick. If not, you’re losing out. Google research suggests most digital consumers – that means smartphone consumers – will leave […]

Young shoppers are moved by social media
Young shoppers are moved by social media

Young shoppers are moved by social media, according to a recent study, with the youngest shoppers influenced most by the social channels. “More than 80% of Centennials and 74% of Millennials say social media influences their shopping, compared to only 58% of Generation X and 41% of Baby Boomers,” according to Yes Lifecycle Marketing, which surveyed 1,000 […]

Consumer research on the social media
Consumer research on the social media

Consumer research on the social media is rising steadily, according to some recent research. Nearly 40 percent of all internet users turn to the social channels now to research products before making a purchase, according to GlobalWebIndex, a well-regarded, world-wide research firm. “It’s now 37% of internet users who turn to social networks to carry […]