Search offline now and get results
Search offline now and get results

You can search offline now and get results (with Android) when your phone reconnects to the WWW and that is a big deal for digital marketing. Google started rolling out the new feature last week. “Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service […]

Americans like online shopping – but trust? Meh.
Americans like online shopping – but trust? Meh.

Americans like online shopping – but trust? Meh. Americans like our online shopping nearly as much as does the rest of the world – but we like our traditional brick-and-mortar shops, too. Trust may seem more real to Americans in a physical store than online. That’s what the most recent survey results from the Pew […]

How will consumers find us online in 2017?
How will consumers find us online in 2017?

How will consumers find us online in 2017? That’s the question most digital marketeers will want answered as we plow ahead into the new year. And, sure, there are niches and corners and special consumer audiences here and there (all over, actually) but one simple truth which can’t be ignored is this one: search. Most […]

Pauli-Haack shares her predictions for 2017
Pauli-Haack shares her predictions for 2017

Relevanza’s Birgit Pauli-Haack shares her predictions for 2017 and what digital marketing may look like next year with a world panel of experts at Brand24. Included on the panel of experts assembled by Brand24, a social media monitoring and analytics platform, are some of the world’s leading digital marketeers. “Facebook Pages will increase their effectiveness, […]

Twitter goes high school: popular over relevant
Twitter goes high school: popular over relevant

Appearing to move further along a trend coming on for a while now on everyone’s favorite micro-blog, Twitter goes high school: popular over relevant. Twitter announced this week it will begin rolling out updates to its mobile apps which will rank comments and conversations around any user’s tweets according to popularity, not necessarily relevance to […]

Is Instagram finally getting a little deeper?
Is Instagram finally getting a little deeper?

Is Instagram finally getting a little deeper? We can hope. There are encouraging signs. Actual live links in Instagram Stories? Well, some. The wildly popular and generally very useful Facebook-owned image sharing platform announced Nov. 10 it will begin experimenting “in some” Instagram Stories with live links. Instagram Stories are the quick and ephemeral new […]

FCC bolstered consumer data privacy
FCC bolstered consumer data privacy

When the FCC bolstered consumer data privacy rules Oct. 27 it told the major telcom companies they need your permission before selling your private data. But don’t look for simple permission slips any time soon and don’t expect the process of restricting your private online data to be simple. The primary communications regulators for the […]

Build your online community
Build your online community

Build your online community…and they will come, to paraphrase a well-loved movie. Or, perhaps, simply find your online community and they will come. With billions of us online today – most online with our mobile devices throughout the day, most of us also on more than one social media channel throughout the day – your […]

Pinterest boasts of 150 million monthly users
Pinterest boasts of 150 million monthly users

Everyone’s favorite online scrapbook and advertising platform reached a milestone Oct. 13 as Pinterest boasts of 150 million monthly users. That may still be well below the average monthly users of of other digital platforms (Facebook, 1.7 billion; What’s App, 1 billion; Facebook Messenger, 1 billion; Tumbler, 555 million; Instagram, 500 million) but is a […]

Mobile speed gets AMPed, says Google
Mobile speed gets AMPed, says Google

Mobile speed gets AMPed, says Google, in a report published Oct. 7 about the first year of its Accelerated Mobile Pages – AMP – Project. The basic idea behind AMP, an open-source project, is to build web pages which load quickly on mobile devices, where most of us are searching out content these days. Speed – […]