Your graphics are honey to the bees
Your graphics are honey to the bees

Your graphics are honey to the bees, irresistibly drawing your worker bees – er, readers & fans – to your posts from all across the internet. Graphics are King! Don’t you believe me? You say, “It’s content.” Yes, you are right. Content is king, but only if you can get the attention of your target […]

Facebook seeks to reduce clickbait
Facebook seeks to reduce clickbait

Facebook seeks to reduce clickbait, if not eliminate it entirely, with its latest promised newsfeed algorithm changes. Clickbait is, of course, among the most pernicious banes of the digital world: those headlines or posts you see which entice you, like a digital siren’s song of sensationalism, to a specific web page where…God only knows what […]

The importance of links to your content
The importance of links to your content

Link to here, links to there. The importance of links to your content cannot be understated. Links – those little blue lines of words or codish-looking shortened lines of gibberish which when clicked upon and followed take web users to some other site – make the Interwebzes go around. If you’re trying to succeed online […]

Copyright can be a thorny online issue
Copyright can be a thorny online issue

Copyright can be a thorny online issue. Literally millions (probably, really, billions) of videos, photos, memes – all kinds of images and, yes, words – exist online and they are just there, ripe for the picking and resharing and using in countless ways. But every image, every video, every word, every meme was created by […]

Smart business owners know content matters
Smart business owners know content matters

Smart business owners know content matters. “I never cared for those cookie-cutter web site shoppers who only want a Number One spot on Google Search and want it with a single key phrase, like “real estate” (in a town with 7,000 Realtors) and want it instantly, without any sense of content or context:  ‘Water removal,’ […]

What will content marketing be in 2016?
What will content marketing be in 2016?

Yea, sure. We’d all like to have the definitive answer to that, would we not? Well, predictors of the future tend to carry a relatively high rate of inaccuracies but common sense also suggests some overall trends to expect. The good folks at Adobe actually used data collected from real consumers to extrapolate suggested trends […]

How do I succeed online?
How do I succeed online?

So, tell me: how do I succeed online? That’s the fundamental question asked by so many people, businesses and organizations today trying to muddle their way through the maze and series of conundrums that is digital marketing or online marketing or content marketing – whatever phrase one wants to use. The answer is, quite frankly, […]

Majority of websites have no published content
Majority of websites have no published content

According to the most recent survey, published November 9, a majority of websites have no published content. Of the world’s Internet publishers, WordPress dominates content websites around the WWW. That is to say, 58.7 percent of the top 10 million websites which publish content (words, images) use WordPress as the content management system or CMS. […]

Content, content, content…and engagement!
Content, content, content…and engagement!

Content, content, content…and engagement! We preach this gospel of content marketing all the time at Relevanza. Tell your story, have something of value to say, inform (and, sure, toot your own horn when it’s warranted and authentic). But, mostly, tell your story. Everyone has a story to tell. What’s yours? As the online universe expands […]

Influencer marketing has long been the best
Influencer marketing has long been the best

Influencer marketing has long been the best form of marketing. Once upon a time we referred to it as word-of-mouth and, yes, since the first hot coal was traded for an animal skin business has always found its most effective form of marketing to be friends telling friends who tell other friends about Zog’s pretty […]