Is social television next for Facebook?
Is social television next for Facebook?

Is social television next for Facebook? Or, maybe, just good ol’ television. One could certainly draw that inference judging from comments made February 1 by Facebook founder Mark Zuckerberg during the company’s Fourth Quarter 2016 earnings announcement. More video, he suggested, longer form video, more original video and original content. Hmmm, sounds like Netflix or […]

Record digital advertising buys & record ad fraud
Record digital advertising buys & record ad fraud

Record digital advertising buys & record ad fraud seem to characterize the paid side of digital marketing in 2016. The Interactive Advertising Bureau (IAB) reports $17.6 billion spent on digital ads in the third quarter of 2016, a record and 20 percent increase over 3Q 2015 while at the same time security firm White Ops, […]

More ad spending online than on TV
More ad spending online than on TV

A new study suggests consumers can expect more ad spending online than on TV by the end of 2016 – at least in U.S. ad spending. This according to an updated study published in September by eMarketer, a respected global research and consulting company, and eclipses previously published predictions digital ad spending would not over […]

Facebook video: um…not so much
Facebook video: um…not so much

Perhaps, in your private quiet thoughts, you’ve reasoned the same thing – Facebook video: um…not so much. Sure, it’s delightfully surprising when Facebook tells you in its Page Insights your videos garnered 55,000 views or more (or, for the big timers, millions). Turns out your instincts toward surprise might have been correct. Facebook admitted publicly […]

The ongoing skirmish over digital advertising
The ongoing skirmish over digital advertising

The ongoing skirmish over digital advertising, particularly on the social media, may have just escalated a bit. Facebook, the world’s largest social medium at 1.5 billion users, announced Aug. 9 it’s going to pretty much roll right over your ad blocking software and deliver ads to your news feed whether you like it or not. […]

Digital advertising continues to grow
Digital advertising continues to grow

Digital advertising continues to grow, according to published reports, but is it right for you? According to a report issues mid-July by Conectiv, an association of business-to- business advertisers (called B2B advertisers in the industry), money spend on digital advertising is almost equal to money being spent on more tradition forms of print and broadcast […]

Facebook sees Christmas – ad sales – in July
Facebook sees Christmas – ad sales – in July

Facebook sees Christmas – ad sales – in July; and that, according to the social media & advertising giant, means mobile (and, still, last minute). Facebook published a study July 19 in which it says the economics and spending of Christmas 2016 will be more mobile than ever. No kidding. Really? According to its own […]

The social media are so much about the money
The social media are so much about the money

How we know the social media have become mainstream – the social media are so much about the money. At least for the major social networks. There is nothing wrong with the major social networks making money, of course. They need to survive. They are, after all, businesses – some of the biggest corporations in […]

All search is local and mobile
All search is local and mobile

To paraphrase Tip O’Neill, all search is local and mobile. Well nearly all of it, according to search and advertising giant Google. That’s why Google is moving to cash in with seriously updated Adwords and, even more importantly, new advertising on Google Maps. This is potentially a very big deal for businesses and, even, organizations […]