Google goes Pinterest with shopping images
Google goes Pinterest with shopping images

Google goes Pinterest with shopping images by turning some ¬†search results – only a few for right now –¬†into clickable links for direct purchases. The new feature, which started rolling out last week to mobile searches and the Android search app, will enable shoppers to find in images which pop up in search result pages […]

Your website doesn’t have to be Top 100
Your website doesn’t have to be Top 100

Your website doesn’t have to be Top 100. It just has to work for you, be effective for you and the mission of your business or organization. But it needs to be effective. Lord knows, websites of the 20th Century just don’t work any longer (even though many are still around). Websites even two or […]

Americans like online shopping – but trust? Meh.
Americans like online shopping – but trust? Meh.

Americans like online shopping – but trust? Meh. Americans like our online shopping nearly as much as does the rest of the world – but we like our traditional brick-and-mortar shops, too. Trust may seem more real to Americans in a physical store than online. That’s what the most recent survey results from the Pew […]

Facebook Messenger and the bot economy
Facebook Messenger and the bot economy

Facebook Messenger and the bot economy may soon splash into the mainstream current of online commerce, possibly even re-channeling the way we do business altogether. The social media network behemoth, which at this point is far more than a mere social media network, introduced last April its Messenger Platform, a bot-building addition to Facebook Messenger […]

Does your website work for you?
Does your website work for you?

Does your website work for you? By that we mean: is your site doing it’s job (whatever job you want it to do)? Is it, for example, converting simple visits into some form of action? Is it selling your product? Is it bringing in new customers? Is it selling tickets to your events? Is it […]

Shopping right from the social networks
Shopping right from the social networks

For many shopping has long been something of a social enterprise and increasingly now online denizens can go shopping right from the social networks. Welcome to the Facebook Mall. According to various press reports, including and especially Re/code, Facebook began October 12 rolling out a limited test of a dedicated section linked to but separate […]

Your digital strategy – purpose or just SoMe?
Your digital strategy – purpose or just SoMe?

Oh sure, everyone wants to be online these days and noticed on the social channels but what’s the point if you’re not examining your digital strategy – purpose or just SoMe? What are you trying to accomplish? What are your goals? What’s your objective? Are you hanging out on the social media networks just for […]

Instagram & Pinterest adding “buy” buttons
Instagram & Pinterest adding “buy” buttons

In the ever-elevating circle of direct-sale social network e-commerce the altitude increases with Instagram & Pinterest adding “buy” buttons. This means consumers will soon be able buy merchandise (Pinterest: fashion) directly through everyone’s two favorite get-lost-in-the-photos networks. It’s a big deal, particularly since (Instagram daddy) Facebook continues to experiment with its own buy button. Direct […]

Get iOS apps now on Pinterest
Get iOS apps now on Pinterest

Pinterest cuts a deal with Apple which now enables Pinterest iOS users to download iOS apps directly from your Pinterest boards. This is a significant deal for both Apple and Pinterest and leaves one wondering if in very short order Pinterest might put on its long pants and cut a similar deal with Google for […]

Twitter Offers: coupons in your Twitfeed
Twitter Offers: coupons in your Twitfeed

Twitter Offers is like having a discount coupon book in your Twitter feed. Well, kinda. In all the hub-bub of Thanksgiving and the rolling out the holiday season, it might have been easy to overlook the roll out of Twitter’s latest revenue generating, consumer point-of-purchase instrument called Twitter Offers. (Twoffers?) The idea is to offer […]