Twitter unfurls its “polling” feature
Twitter unfurls its “polling” feature

As Twitter unfurls its “polling” feature to all users, it joins the widening expansion of online (and so-called) polling features on the social channels. Facebook has had a polling feature for quite a long time. Google added polling to GooglePlus almost a year ago. And this is all well and good. But understand these features are not […]

Content, content, content…and engagement!
Content, content, content…and engagement!

Content, content, content…and engagement! We preach this gospel of content marketing all the time at Relevanza. Tell your story, have something of value to say, inform (and, sure, toot your own horn when it’s warranted and authentic). But, mostly, tell your story. Everyone has a story to tell. What’s yours? As the online universe expands […]

Want online engagement? Instagram
Want online engagement? Instagram

Do you want online engagement? Instagram is the answer. At least, that’s the answer according to a study back in April by Locowise, which surveyed 2,500 randomly selected Instagram accounts to discover engagement high much higher on Instagram than on Twitter or on it’s own momma, Facebook. “The average engagement per post was 2.81% of […]

Social listening is an essential of engagement
Social listening is an essential of engagement

Social listening is an essential of engagement – social network engagement, that is. And, after all, that’s the whole point, no? It’s called “social” media for a reason: engage, build a community, share, discuss, become friends and mutual brand ambassadors. Talk to each other, about each other to others. Listen…do you hear that? Yep, it’s […]

Twitter testing “View Tweet Activity”
Twitter testing “View Tweet Activity”

For daily Twitter conversations, tweeting and retweeting, I use Twitter’s App on Android. Today, we explored a new feature of this mobile app: “View Tweet Activity” See a short video on Instagram This new mobile feature has not rolled out yet to all Twitter users and I suspect it’s still in testing mode. Let’s explore the […]

Visual content, shareable across many platforms
Visual content, shareable across many platforms

Visual content,shareable and easily spread across a variety of platforms is the key these days to effective communication and engagement on the social webs. We’ve known that for quite a while, of course, but it never hurts to remind ourselves we live in a visual culture in 2014, one that likes photographs, videos and bright, […]

Content, content, content…and engagement!
Content, content, content…and engagement!

Content, content, content… We preach this gospel of social media all the time at Relevanza. Tell your story, have something of value to say, inform (and, sure, toot your own horn when it’s warranted and authentic). But, mostly, tell your story. Everyone has a story to tell. What’s yours? As the social media universe expands […]

Social media growth: Asia, Middle East, Africa, Latin America
Social media growth: Asia, Middle East, Africa, Latin America

Think social media marketing is a U.S. to Europe thing? Think again.  The highest growth in social media use over the next four years will come in the regions of Asia, the Middle East, Africa and, especially, Latin America.  According to a report issued earlier this year by eMarketer – and still relevant – the North […]