Watch – TV on Facebook
Watch – TV on Facebook

Watch – TV on Facebook. No, that isn’t an imperative sentence (although maybe Facebook wants it to be). Watch is TV on Facebook. Watch is Facebook’s latest gambit to become a full-blown entertainment and media company, growing beyond a mere social medium. Announced earlier this month, Watch will be quite literally television shows specifically posted […]

Facebook wants to keep you – on Facebook
Facebook wants to keep you – on Facebook

Facebook wants to keep you – on Facebook. And, bless its heart, it’s doing a pretty good job of becoming indispensable to your online life. Seriously, Facebook wants to be your internet – the whole thing, the entire WWW enchilada, online soup to online nuts, your digital alpha and omega, your reason for being…online. The […]

Instagram Stories are cool but effective?
Instagram Stories are cool but effective?

Instagram Stories are cool but effective? Oh yea, they can be very effective, very useful. But they can also be colossal wastes of time and energy. Like so many tools of digital marketing the effectiveness tends to boil down to execution, preparation even. Instagram Stories just celebrated the milestone of acquiring 250 million daily users […]

Facebook will penalize slowly loading sites
Facebook will penalize slowly loading sites

Facebook will penalize slowly loading sites as it updates its News Feed algorithm to promote posts from modern, up-to-speed websites. In other words, if your mobile website is old, doesn’t load quickly – three seconds max – you can forget about getting much reach on the Facebook thingy. And, let’s face it, if you’re trying […]

It’s Facebook’s world, obviously
It’s Facebook’s world, obviously

It’s Facebook’s world, obviously, the rest of us…well, we’re just living in it. That company – which began as an ingenious little way for computer nerds to meet chicks on other college campuses – announced July 26 it now has 2 billion regular users (1.3 billion daily) and raked in $9.3 billion in revenue in […]

Businesses: manage your Instagram comments
Businesses: manage your Instagram comments

Businesses: manage your Instagram comments – well, soon, for all businesses and now for officially connected Marketing Partners. Everyone’s favorite image sharing platform has updated its API (application programming interface) giving Instagram users with a business account (again, soon for all; now for Marketing Partners), deeper access to metrics which will allow those businesses to […]

How ’bout some ads with your Messenger?
How ’bout some ads with your Messenger?

How ’bout some ads with your Messenger? Like Facebook’s Messenger? Hate it? Use it a lot? 1.2 billion people like it enough to use it regularly. Yea, well, just like (almost) anything else in Facebookistan, you’re gonna soon start seeing ads when you chat with others, send photos and videos, maybe give them a video […]

Facebook’s two billion people
Facebook’s two billion people

Facebook’s two billion people are a disparate bunch connected by a single online platform and a keystroke or two away from each other – electronically. Facebook announced June 27 it now has two billion active monthly users. Let this sink in for a moment: never before in human history has it been possible (theoretically) for […]

Smartphones are not televisions
Smartphones are not televisions

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]