Facebook’s two billion people
Facebook’s two billion people

Facebook’s two billion people are a disparate bunch connected by a single online platform and a keystroke or two away from each other – electronically. Facebook announced June 27 it now has two billion active monthly users. Let this sink in for a moment: never before in human history has it been possible (theoretically) for […]

Smartphones are not televisions
Smartphones are not televisions

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]

Messenger as a tool for digital marketing
Messenger as a tool for digital marketing

Sure, you like Facebook’s Messenger app (or hate it) but you may not yet be thinking of using Messenger as a tool for digital marketing. It may be time to rethink that. (As in: over 100,000 Messenger bots now being used each month, according to Facebook.) Messenger may soon (maybe already has) rival Twitter as […]

Facebook is expanding Fundraisers
Facebook is expanding Fundraisers

Facebook is expanding Fundraisers beyond nonprofit organizations to a wide range of causes, community groups and endeavors, individuals. Through a Fundraiser on the social media behemoth, individual residents of Facebookistan can ask friends to donate to specific events, causes, community events, community sports teams, medical expenses and students can ask for help with tuition and […]

Google Search as an events concierge
Google Search as an events concierge

Taking a page from Facebook’s enormously successful Events feature, the ubiquitous pocket oracle is beefing up Google Search as an events concierge. Now that our smartphones are in common use as personal assistants we’ve become accustomed to reaching for them to find upcoming entertainment and events, especially as weekends approach. Most entertainment venues have long […]

The social media are not television
The social media are not television

The social media are not television. At least they didn’t used to be. But that’s changing – and quickly – as some of the major social networks forget what brought them here and morph head-long into life as broadcast media. After flirting with it for nearly a year, Twitter announced last week it will soon […]

The news is mobile for most of us
The news is mobile for most of us

The news is mobile for most of us. To be precise, nearly 60 percent of us now get our news from our smartphones. The figures come from GlobalWebIndex and also suggest it’s internet users in the first half-century of their lives who tend to get the most news from their smartphones and more males than […]

Doubling down on fake news
Doubling down on fake news

Some of the internet’s biggest players are doubling down on fake news, making adjustments & finding ways to promote facts over fiction in current events. Three major efforts began rolling out this week – by Google, Facebook & Wikipedia – to help internet readers lacking common sense or basic skills of critical thinking discern truth […]

The internet has spoken: “Keep Net Neutrality.”
The internet has spoken: “Keep Net Neutrality.”

The internet has spoken: “Keep Net Neutrality.” Well, the internet itself didn’t speak but a broad coalition of the internet’s biggest companies, perhaps the biggest single voice of the internet as a whole – the Internet Association – issued a resounding plea this week to the U.S. Federal Communications Commission (FCC) and it’s new chairman, […]

U.S. digital advertising in 2017: $83 billion
U.S. digital advertising in 2017: $83 billion

U.S. digital advertising in 2017: $83 billion. At least that’s the number predicted earlier this month by eMarketer, the respected market research company, which also pointed out the figure will take into account a nearly 16 percent increase in digital ad spend over 2016. The numbers are important because the U.S. digital ad market is […]