Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

Foursquare wants to be superhero!
Foursquare wants to be superhero!

Faster than a speeding download, more powerful than a folded map, able to find tall restaurants in a single bound – it’s a bird, it’s a plane, it’s….Foursquare! Wait…what? “We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision,” boasts the Foursquare blog. “It’s coming […]

Is there a Swarm over Foursquare?
Is there a Swarm over Foursquare?

Okay, all you Foursquare fanatics – have you switched over yet to Swarm? Swarm is the new app by Foursquare, a splitting of functions designed to make the location-based app/network/bragging-that-we-are-cool earn a bit more cred if not longevity and, perhaps even in the long run, some revenue. Foursquare, if you happen not to know, is […]

Foursquare death reports greatly exaggerated – Microsoft
Foursquare death reports greatly exaggerated – Microsoft

American humorist and author Mark Twain once felt compelled to explain to the press reports of his death had been greatly exaggerated. So it seems true also of Foursquare, the popular geo-location and cultural accessory platform/app. Reports have been surfacing for a few years now that the demise of Foursquare was imminent. Microsoft certainly doesn’t […]

Virgin Mobile's Game of Phones has Oz battling for the Iron Phone.
Virgin Mobile's Game of Phones has Oz battling for the Iron Phone.

Those crazy kids from the Land of Oz and those crazy older kids from Virgin Mobile are up to hijinks with mobile phone game/app, Game of Phones.  Taking its name from the popular HBO series, Game of Thrones, the app and game is a promotion for Virgin Mobile Australia and not at all unlike regular ol' geocaching but […]

Google rolls out Insights for Local Brand Pages – A Walk-through
Google rolls out Insights for Local Brand Pages – A Walk-through

Google has rolled out or more precise combined the activities stats from former Google Places with the Insights of the Local Business Page. Let me take you on a walk-through and we use as example the  Naples Free-Net Google+ Page. Naples Free-Net is a community based, volunteer organization providing free education, access and content to the Internet. […]

Avoid being social with social media: "Hell is Other People."
Avoid being social with social media: "Hell is Other People."

Thank heavens a new social app can help me avoid other people.  Wait…what? Yes, that's right. If you fear being narcissitic or, even, psychopathic because of your heavy social media use you can dial right in to a new app, Hell is Other People, and become extistential about the whole thing.  "Hell Is Other People is […]

Foursquare rolls out overhauled, improved app
Foursquare rolls out overhauled, improved app

 Location, location, location – that’s the traditional buzz word(s) in the real estate market.  It’s becoming more and more of the goal in the social spaces, too. Location-based social apps (all for smartphones, of course) are doing anything but standing still. The rush is on.  With Google announcing last week its improved GooglePlus-Local feature, the […]

Waze to get social about navigation, geolocation…social driving?
Waze to get social about navigation, geolocation…social driving?

 A good navigator never really knows where he or she is going until she gets there…and, even then, she’s still not sure.  Yea…maybe that was once true, back when we sailed Key West to Pensacola with a sextant (came right up on Pensacola Beach, by golly!).  But thankfully, God invented GPS so we know exactly […]