Mobile marketing has to be quick!
Mobile marketing has to be quick!

Mobile marketing has to be quick! Driving digital consumers to your online storefront has to be fast and efficient; mobile sites have to load quickly; navigation, especially to that all-important “buy” button has to be quick. If not, you’re losing out. Google research suggests most digital consumers – that means smartphone consumers – will leave […]

The Tao of Millennials & other digital natives
The Tao of Millennials & other digital natives

The key, we tend to think, for marketing success is tapping into the root of the cool generation, in the digital world maybe finding the Tao of Millennials & other digital natives. It’s a tried, tested and true formula – or so it would seem from the vast history of marketing stretching all the way […]

Facebook is not the only game in town
Facebook is not the only game in town

Despite its obvious efforts to be for its users the only Internet portal they use, research suggests Facebook is not the only game in town. In its Q1 2016 GWI Social report, Global World Index discovers Facebookers use on a regular basis an average of 4.6 social networks, including Facebook of course. And that average […]