All search is local and mobile
All search is local and mobile

To paraphrase Tip O’Neill, all search is local and mobile. Well nearly all of it, according to search and advertising giant Google. That’s why Google is moving to cash in with seriously updated Adwords and, even more importantly, new advertising on Google Maps. This is potentially a very big deal for businesses and, even, organizations […]

One more nail in the coffin of Flash – Google
One more nail in the coffin of Flash – Google

As the Internet moves on – deeper into the 21st Century – Google adds one more nail in the coffin of Flash, the (nearly) original “wow” element of the web which made pictures move and dance. After banning Flash from its Chrome browser back in September, the search and advertising giant announced Feb. 9 it […]

Google Ads zone in with local, mobile
Google Ads zone in with local, mobile

With a new initiative announced May 21, Google ads zone in with local, mobile features for consumers who search for businesses “near me.” The new Google offering may not be precisely SoLoMo (social-local-mobile) but it certainly is AdLoMo (advertising-local-mobile). And if you aren’t incorporating some paid (that’s right, social mavens, paid advertising in your overall […]

Facebook advertising cranks higher gear – again.
Facebook advertising cranks higher gear – again.

Facebook advertising is, when all is said and done these days, the giant company’s major focus. There is nothing wrong with that. Everyone has to make a living, of course. But Facebook long ago ceased being a true social network and became an advertising platform – and can be a very good one if advertisers […]

Facebook ups the ad game ante
Facebook ups the ad game ante

Facebook might have just changed the game for advertising on the social channels. In a Feb. 18 post, Facebook claims advertisers on its massive platform will – soon – pay only for ads actually seen by Facebook users, actual eyeballs on Facebook ads. Facebook calls this paying only for “viewed impressions” as opposed to what […]

Google and Facebook in advertising war?
Google and Facebook in advertising war?

Are Google and Facebook about to engage in an ever escalating conflict for advertising dollars? The Wall Street Journal would certainly have you think so. It published a piece late on Sept. 22 saying Facebook will next week roll out a new and improved ad platform which will improve ad tracking in the giant social […]