Search offline now and get results
Search offline now and get results

You can search offline now and get results (with Android) when your phone reconnects to the WWW and that is a big deal for digital marketing. Google started rolling out the new feature last week. “Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service […]

Google boosts mobile search & maps & Allo &…
Google boosts mobile search & maps & Allo &…

In a flurry of digital space updates and upgrades, Google boosts mobile search & maps & Allo &… a travel app & concept movies in Google Photos…maybe even soon a new tool to fight online harassment. It’s been a busy week or so at the Googleplex. Don’t these folks ever take a break? (The answer […]

Google Maps an even sharper tool
Google Maps an even sharper tool

An update to Google Maps and Google Earth, clearer satellite images and Map waypoints, should make Google Maps an even sharper tool for digital marketing. What? You’re not using Google Maps as part of your digital marketing toolbox? You should. But we’ll get back to that a few paragraphs on down. First, the news coming […]

All search is local and mobile
All search is local and mobile

To paraphrase Tip O’Neill, all search is local and mobile. Well nearly all of it, according to search and advertising giant Google. That’s why Google is moving to cash in with seriously updated Adwords and, even more importantly, new advertising on Google Maps. This is potentially a very big deal for businesses and, even, organizations […]

Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

Big Tech, big money tackles climate change
Big Tech, big money tackles climate change

Big Tech, big money tackles climate change with a new coalition of heavyweights looking to fund reliable and affordable clean energy around the planet. The Breakthrough Energy Coalition, formed by Bill Gates of Microsoft, Mark Zuckerberg & Dr. Priscilla Chan of Facebook, Jeff Bezos of Amazon, Reid Hoffman of LinkedIn, Jack Ma of Alibaba, Hasso […]

Take Google Maps offline…offroad.
Take Google Maps offline…offroad.

You can now (or will as soon as you get the update) take Google Maps offline, which means, of course, you can also take it off road! Millions of us have become quite dependent on Google Maps for navigation or just information or search. It’s a very handy tool of the 21st Century. (Oh, and […]

Retrace your steps with Google Maps
Retrace your steps with Google Maps

Here’s something you may either like or something which may really freak you out: you can now retrace your steps with Google Maps. Yes, you read that correctly, Google is so efficient at tracking your personal information it has created a function in Google Maps which allows you (and only you, it swears, promise, pinky-swear) […]

Make GooglePlus work for you
Make GooglePlus work for you

Denigrations aside – most of which are unwarranted – a lot can be achieved with Google+ but to get there you have to make GooglePlus work for you. And that means engaging on it. GooglePlus is quite simply an essential element to any online effort, these days. Any business, but especially a small business working […]

Google Search: order lunch, please.
Google Search: order lunch, please.

Order lunch or make an appointment through Google Search – yep, that’s the ticket through a new feature added to Google My Business. It’s just another evolutionary step in how we navigate the world and do business online and, particularly, on our mobile devices. And clearly yet another indication of the necessity of businesses to […]