(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but ¬†on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Millennials are cooking with mobile devices
Millennials are cooking with mobile devices

Forget cooking with gas (no, not really) millennials are cooking with mobile devices, according to Google research. And not as a cooking appliance, mind you, but as an assistant to adventures in kitchen. “Through research with mcgarrybowen and Kraft Foods, we found that, while people over 35 are more likely to print out a recipe, […]

Super Bowl XLIX – moveable feast
Super Bowl XLIX – moveable feast

With all apologies to Papa Hemingway, the Super Bowl has become a moveable feast unlike any other. You know the Super Bowl, of course: the annual month-long festival of consumptive consumerism and assorted bacchanalia punctuated by a 15-minute performance of a pop superstar and surrounding 60 minutes of really huge men pummeling each other into […]

Google’s Year in Search – 2014
Google’s Year in Search – 2014

We must be coming to the end of another year because Google has once again graced us with its review, Year in Search. What is previous years was known as Zeitgeist the 2014 Year in Search gives us plenty of fascinating if sometimes sad or even disturbing information. It is a graphically enticing way of […]

Online shopping is the new window shopping
Online shopping is the new window shopping

Online shopping is increasing with each holiday shopping season, of course, and Google says 26 percent of all holiday shoppers started online research before Halloween. And, according to Google research, shoppers have more than double the number of online resources they use to ultimate make a purchase. “In 2010, shoppers used an average of five […]