Mobile marketing has to be quick!
Mobile marketing has to be quick!

Mobile marketing has to be quick! Driving digital consumers to your online storefront has to be fast and efficient; mobile sites have to load quickly; navigation, especially to that all-important “buy” button has to be quick. If not, you’re losing out. Google research suggests most digital consumers – that means smartphone consumers – will leave […]

Treasure chest for content marketing
Treasure chest for content marketing

Google’s Search Console is a treasure chest for content marketing. How do I come up with blogging ideas for my nonprofit website or my online business? It’s a question often asked. When you put this issue in the Google search box, you’ll find about 197,000,000 results. One answer for you: Search Analytics in the Google […]

Google’s AMP now load twice as quickly
Google’s AMP now load twice as quickly

Among the many platform additions and advanced announced last week at Google’s annual I/O Conference, one stands out for digital marketeers: AMP now load twice as quickly. AMP is Google’s Accelerated Mobile Pages Project and it’s important for digital marketeers because consumers are notoriously impatient with slow-loading mobile pages and will move on to some […]

Google Search as an events concierge
Google Search as an events concierge

Taking a page from Facebook’s enormously successful Events feature, the ubiquitous pocket oracle is beefing up Google Search as an events concierge. Now that our smartphones are in common use as personal assistants we’ve become accustomed to reaching for them to find upcoming entertainment and events, especially as weekends approach. Most entertainment venues have long […]

Doubling down on fake news
Doubling down on fake news

Some of the internet’s biggest players are doubling down on fake news, making adjustments & finding ways to promote facts over fiction in current events. Three major efforts began rolling out this week – by Google, Facebook & Wikipedia – to help internet readers lacking common sense or basic skills of critical thinking discern truth […]

The internet has spoken: “Keep Net Neutrality.”
The internet has spoken: “Keep Net Neutrality.”

The internet has spoken: “Keep Net Neutrality.” Well, the internet itself didn’t speak but a broad coalition of the internet’s biggest companies, perhaps the biggest single voice of the internet as a whole – the Internet Association – issued a resounding plea this week to the U.S. Federal Communications Commission (FCC) and it’s new chairman, […]

U.S. digital advertising in 2017: $83 billion
U.S. digital advertising in 2017: $83 billion

U.S. digital advertising in 2017: $83 billion. At least that’s the number predicted earlier this month by eMarketer, the respected market research company, which also pointed out the figure will take into account a nearly 16 percent increase in digital ad spend over 2016. The numbers are important because the U.S. digital ad market is […]

Navigation & jamz: Waze & Spotify
Navigation & jamz: Waze & Spotify

On the road again with navigation & jamz: Waze & Spotify are teaming up to link apps and work your tunes into your turns. Talk about a convenient and useful marriage of apps! “With no interruptions, you can navigate to your destination right within the Spotify app allowing you to still listen to all of […]

The paradox of a monolithic internet
The paradox of a monolithic internet

It was supposed to be the great leveler, a vast network of free-ranging bits and bytes but we could be facing the paradox of a monolithic internet. As more and more power and influence on the information superhighway – not to mention money – seemingly tends to coagulate in the hands of the relative few […]

Is social television next for Facebook?
Is social television next for Facebook?

Is social television next for Facebook? Or, maybe, just good ol’ television. One could certainly draw that inference judging from comments made February 1 by Facebook founder Mark Zuckerberg during the company’s Fourth Quarter 2016 earnings announcement. More video, he suggested, longer form video, more original video and original content. Hmmm, sounds like Netflix or […]