Messaging now on YouTube?
Messaging now on YouTube?

Google wants to try messaging now on YouTube? Oh hell, why not? Nearly all the major social platforms have messaging features. So many points of entry. So little time. But that hasn’t stopped Google from amplifying the already crowded text back-and-forth ecosystem by its test of a new messaging feature last week for Canadian YouTube […]

If you like it then you better put a share on it
If you like it then you better put a share on it

Social media is, um, obviously “social,” which means engagement which means if you like it than you better put a share on it. While we paraphrase the musical, if not altogether grammatically precise, admonition of Beyoncé her point is well taken, especially when applied to the social media. Liking someone’s social media post is fine, nice, […]

GooglePlus retool features Communities
GooglePlus retool features Communities

The slow holiday weekend will be a good time to study, get acquainted with the “new” GooglePlus and first off you’ll notice the GooglePlus retool features Communities and Collections at the forefront. Circles are gone, for all practical purposes, which is a definite improvement. Communities and Collections focus on shared interests among the half billion […]

Launching a restyled GooglePlus
Launching a restyled GooglePlus

Over the next few days, maybe weeks, Google is launching a restyled GooglePlus. Goo+ has always been far more than merely a social network – a depth often lost on the tech press. It’s Google, after all, and that means integration up and down, backwards and forwards, side to side across the entire Googleverse. And, […]

Social networks confusing to you?
Social networks confusing to you?

Are the social networks confusing to you? We know they can be – and sometimes overwhelming, too. Relax, that’s why we’re here. It’s our job at Relevanza to help guide you through the sometimes confusing and overwhelming world of online marketing, content marketing – the meat and potatoes of social networks. So, here’s a quick […]

GooglePlus is not dead, not even ill
GooglePlus is not dead, not even ill

Despite all the headlines you’ve seen in the tech press over the last week, GooglePlus is not dead, not even ill. If anything, the social network that’s plenty more than just a social network is evolving for the better, maybe even more focused as a social network. The latest round of “Googe+ is dead” nonsense […]

Retrace your steps with Google Maps
Retrace your steps with Google Maps

Here’s something you may either like or something which may really freak you out: you can now retrace your steps with Google Maps. Yes, you read that correctly, Google is so efficient at tracking your personal information it has created a function in Google Maps which allows you (and only you, it swears, promise, pinky-swear) […]

Make GooglePlus work for you
Make GooglePlus work for you

Denigrations aside – most of which are unwarranted – a lot can be achieved with Google+ but to get there you have to make GooglePlus work for you. And that means engaging on it. GooglePlus is quite simply an essential element to any online effort, these days. Any business, but especially a small business working […]

GooglePlus Collections – no, not Pinterest
GooglePlus Collections – no, not Pinterest

GooglePlus Collections is a new feature rolled out May 4 on the so-much-more-than-social-network the tech press continues to misunderstand and underestimate. No, tech press, Collections is not Google’s take on Pinterest or Pinterest-style boards or, really even, much like Pinterest at all – except one can post to Collections photos and videos (just exactly like […]

GooglePlus, GooglePhotos, GoogleHangouts – Streams
GooglePlus, GooglePhotos, GoogleHangouts – Streams

Google chiefs put out the word March 2 they are splitting what we now call GooglePlus into (at least) three separate elements: Streams, Photos, Hangouts. This predictably led, of course, to the frequent hyperbole of tech pundits that Google is (finally, conclusively, irrevocably, decisively, definitively…take your pick) “killing off” GooglePlus. Or, maybe, the more-than-mere-social-network is maturing. […]