Your website doesn’t have to be Top 100
Your website doesn’t have to be Top 100

Your website doesn’t have to be Top 100. It just has to work for you, be effective for you and the mission of your business or organization. But it needs to be effective. Lord knows, websites of the 20th Century just don’t work any longer (even though many are still around). Websites even two or […]

Is Snapchat all that – for advertising?
Is Snapchat all that – for advertising?

Is Snapchat all that – for advertising? Well, to be honest, the jury may still be out on this one and the question far from settled. But that doesn’t appear to really be stemming the flow of ad dollars into the platform When Snapchat got into the advertising business in January 2015 it was reportedly […]

How do I succeed online?
How do I succeed online?

So, tell me: how do I succeed online? That’s the fundamental question asked by so many people, businesses and organizations today trying to muddle their way through the maze and series of conundrums that is digital marketing or online marketing or content marketing – whatever phrase one wants to use. The answer is, quite frankly, […]

GooglePlus retool features Communities
GooglePlus retool features Communities

The slow holiday weekend will be a good time to study, get acquainted with the “new” GooglePlus and first off you’ll notice the GooglePlus retool features Communities and Collections at the forefront. Circles are gone, for all practical purposes, which is a definite improvement. Communities and Collections focus on shared interests among the half billion […]

Social media is dynamic media
Social media is dynamic media

Social media is dynamic media – and by that we mean, of course, the social media are ever changing, shifting, evolving, growing and in constant state of flux. The energetic and progressive nature of the social media is partly why they have become such attractive platforms for nearly all those who venture online for business […]

Influencer marketing has long been the best
Influencer marketing has long been the best

Influencer marketing has long been the best form of marketing. Once upon a time we referred to it as word-of-mouth and, yes, since the first hot coal was traded for an animal skin business has always found its most effective form of marketing to be friends telling friends who tell other friends about Zog’s pretty […]

Your digital strategy – purpose or just SoMe?
Your digital strategy – purpose or just SoMe?

Oh sure, everyone wants to be online these days and noticed on the social channels but what’s the point if you’re not examining your digital strategy – purpose or just SoMe? What are you trying to accomplish? What are your goals? What’s your objective? Are you hanging out on the social media networks just for […]

Make GooglePlus work for you
Make GooglePlus work for you

Denigrations aside – most of which are unwarranted – a lot can be achieved with Google+ but to get there you have to make GooglePlus work for you. And that means engaging on it. GooglePlus is quite simply an essential element to any online effort, these days. Any business, but especially a small business working […]

Keyboard shortcuts for social media
Keyboard shortcuts for social media

Keyboard shortcuts for social media channels can save a lot of time out of the day for social networking mavens like you! Yea, we know, engaging on the social channels can really take a chunk out of any day. Believe us: we know! Given that fact, it’s imperative we learn how to work smart. Keyboard […]