Instagram Stories are cool but effective?
Instagram Stories are cool but effective?

Instagram Stories are cool but effective? Oh yea, they can be very effective, very useful. But they can also be colossal wastes of time and energy. Like so many tools of digital marketing the effectiveness tends to boil down to execution, preparation even. Instagram Stories just celebrated the milestone of acquiring 250 million daily users […]

Instagram Stories vs. Snapchat – do we care?
Instagram Stories vs. Snapchat – do we care?

Instagram Stories vs. Snapchat – do we care? Oh sure, the cute little ephemeral videos, which disappear in 24 hours, are fun and yet another bright shiny object with which to distract our attention. And, without question, Facebook popped up with the Instagram Stories as a bitch-slap to Snapchat. (That’ll teach you to turn down our […]