LinkedIn is still trying…really trying
LinkedIn is still trying…really trying

Everyone’s favorite online Rolodex, LinkedIn is still trying…really trying. You probably didn’t even notice but the most boring (and ineffective?) of all the social networks is trying to spiff up the joint a little. What’s that you say? You completely forgot about LinkedIn during your daily social media travels? Yea, that’s understandable. Never a particularly […]

LinkedIn released its updated primary app
LinkedIn released its updated primary app

LinkedIn released its updated primary app on Dec. 1, making it more – you guessed it – Facebook-like with an emphasis on a news feed and messaging. “We’ve not only rebuilt the new Flagship app from scratch but we have taken everything you love and more to develop a mobile experience that is more intuitive, […]

Social networks confusing to you?
Social networks confusing to you?

Are the social networks confusing to you? We know they can be – and sometimes overwhelming, too. Relax, that’s why we’re here. It’s our job at Relevanza to help guide you through the sometimes confusing and overwhelming world of online marketing, content marketing – the meat and potatoes of social networks. So, here’s a quick […]

LinkedIn is getting into the messaging game
LinkedIn is getting into the messaging game

Oh great! Just what we needed: LinkedIn is getting into the messaging game. Because a) we need another messaging app and b) messaging is cool and LinkedIn is nothing if not cool. What this means for LinkedIn users is we can look forward to new messages about faux seminars and sales pitches. Do we sound […]

LinkedIn says check out your co-workers
LinkedIn says check out your co-workers

LinkedIn says check out your co-workers and has created a stand-alone app to help you in your, um, quest. Seriously, not making this up. LinkedIn wants to make it easier to find and reach out to co-workers within your vast corporate ecosystem with its new Look Up app, which it rolled out August 19. “Let’s […]

LinkedIn is cutting us some email slack
LinkedIn is cutting us some email slack

LinkedIn is cutting us some email slack, backing off its annoying practice of seemingly countless emails. Thanks, LinkedIn. Like that irksome old uncle who thinks he’s way cooler than he really is and keeps injecting himself into your obvious real coolness, LinkedIn has promised to reduce its exasperating email count by 40 percent. Okay, so […]

Nepal rescue aided by Facebook, Google
Nepal rescue aided by Facebook, Google

Nepal rescue efforts are being aided by Facebook & Google and the social networks are filled with ways to donate money for relief efforts. This is not surprising. Social networks have been responding for a few years now to natural and man-made disasters in big ways. But this figure caught our attention: according to his […]

LinkedIn Elevate – employees to brand ambassadors
LinkedIn Elevate – employees to brand ambassadors

LinkedIn Elevate will be an app – when rolled out to all users – intended to turn company employees into brand ambassadors by making it easier to share company content. At Relevanza, we’ve long encouraged companies to do just that – and for smaller companies or nonprofits to grow a loyal band of followers willing […]

LinkedIn buys Refresh briefing book app
LinkedIn buys Refresh briefing book app

Looks like LinkedIn will soon provide briefing books – of a sort – as homework heading into meetings. The professionals’ social network bought last week briefing book app Refresh and will, presumably, put its research and insights application to work for LinkedIn users as a way to prepare for upcoming meetings (with fellow LinkedIn users.) The […]

LinkedIn expands ad platform beyond LinkedIn
LinkedIn expands ad platform beyond LinkedIn

Like other social networks, LinkedIn is expanding its advertising sales across the web to other platforms while also accelerating its lead-generation business. The pin-striped, silk-socks social network rolled out Feb. 19 an expanded ad sales program intended to take LinkedIn users and customers beyond its own platform to reach customers and clients. The move follows […]