Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

Google Ads zone in with local, mobile
Google Ads zone in with local, mobile

With a new initiative announced May 21, Google ads zone in with local, mobile features for consumers who search for businesses “near me.” The new Google offering may not be precisely SoLoMo (social-local-mobile) but it certainly is AdLoMo (advertising-local-mobile). And if you aren’t incorporating some paid (that’s right, social mavens, paid advertising in your overall […]

Google Maps turns 10 years old!
Google Maps turns 10 years old!

Google Maps celebrated its 10th anniversary over the weekend but this is no ordinarily 10-year-old. Sure, Google Maps is one of the most popular mobile (and desktop) apps in the world (over a billion users) but it’s also one of the world’s top search engines (along with Google Seach and Google-owned YouTube).  The short of […]